Pointer dog treats and biscuits

Pointer sits firmly in the everyday, widely available end of the dog treat market. Their range is built around classic formats — gravy bones, milky bones, marrowbone rolls, charcoal bones and biscuit-style bakes — rather than the freeze-dried or single-origin treats found at the premium end of the shelf.

That makes Pointer a good fit for owners who want a reliable, affordable treat for everyday training and rewarding, rather than an occasional special-occasion purchase. Buying and packing this stock myself, Pointer is one of the brands that consistently moves off the shelf quickly — it is popular precisely because it does the basic job well and cheaply.

Our range includes classic Pointer bakes like gravy bones and milky bones, along with rolls such as their marrowbone and duck & orange varieties, and a grain-free biscuit option for owners avoiding wheat-based treats. What is shown in the grid above reflects what we currently have available to order, and that changes as stock does.

Pointer suits dogs of any size looking for an everyday biscuit or bone-style treat, and owners who go through treats quickly with regular training or reward-based routines, where a premium price-per-treat adds up fast. It is not a brand chasing novelty formats or exotic proteins, and that consistency is a large part of its appeal.

Think of Pointer as the sensible middle ground between a supermarket own-label biscuit and a premium single-origin treat — reliable, reasonably priced, and consistent bag to bag. It is a brand worth having in rotation rather than the only treat in the cupboard, since variety in texture and format still matters for most dogs.

If your dog gets through a lot of treats, alternating Pointer's everyday bakes with a higher-value training treat for the moments that need extra motivation is a sensible, cost-conscious way to use both.