Pointer feeding guide
Pointer is a long-running British brand best known for straightforward dog biscuits, gravy bones and rolled treats rather than complete dry or wet meals. If you've come across the name on a bag or roll of biscuits, this is what the range is for and how it typically fits alongside a dog's main diet.
You might also want to browse biscuits for dogs, natural chews for dogs and puzzle and enrichment toys.
What the Pointer range covers
The range we stock is built mainly around biscuit mixers, gravy bones, cheesy and meaty-flavoured bones, and rolled treats such as milk paws and mini rolls. It's a treats-and-extras range rather than a complete nutrition line, which puts it in a different category to a full dry kibble or wet dog food.
Within that, there's a reasonable spread — plain biscuits and gravy bones for everyday treating, grain-free options for owners avoiding grain specifically, and softer rolled products that suit dogs who find hard biscuits less appealing.
Where it fits alongside a main diet
Biscuits and treats like these are meant to sit alongside a complete dog food, not replace one — Pointer's own products are generally treats and mixers rather than a standalone balanced diet, so a dog's core nutrition should still come from a proper complete food.
Mixer-style biscuits are sometimes used to add texture and encourage eating alongside a wet food, particularly for dogs who prefer some crunch with a softer meal. Treats from the range work well for training or as an everyday reward, provided they're accounted for within a dog's overall daily amount.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Pointer Milky Bones 3/2
400G Pointer Milky Bones: complementary dog food or treat with composition and analysis stated clearly
£3.45

Pointer Puppy Love Biscuit
A 10kg box of puppy-sized bone biscuits and marrowbone rolls, for puppies and small dogs
£62.00

Pointer Biscuit Selection
10kg of oven-baked biscuit treats in 7 shapes, wheatmeal-based, 12% protein
£43.35

Pointer Grain Free Stars Chicken & Pumpkin
Grain-free star biscuits with chicken and pumpkin, with a snap line to halve them
£74.15

Pointer Grain Free Turkey Stars 3/2
400G Pointer Grain Free Turkey Stars: complementary dog food or treat with composition and analysis stated clearly
£4.40

Pointer Puppy Love 3/2
A 400G mix of small bone biscuits and marrowbone rolls, sized for puppies and small dogs
£3.45

Pointer Toastees Bacon & Cheese
Bacon and cheese biscuit treats for dogs, with a trace of glucosamine and chondroitin
£54.79

Pointer Peanut Butter Paw
10kg wheat-free biscuit treats shaped like paws, peanut butter flavour, 15% protein
£60.25

Pointer Salmon Burger 3/2
400G Pointer Salmon Burger: complementary treat with composition and analysis stated clearly
£3.45

Pointer Grain Free Chicken Sticks
A single Pointer Grain Free Chicken Stick: complementary dog food or treat with composition and analysis made clear
£1.00

Pointer Assorted Bones
Oven-baked bone biscuits in Large or Mini (10kg) or Small (1.5kg), for everyday treat feeding
From£9.05

Pointer Grain Free Mini Milk Paws
Grain-free milk biscuits for dogs over 12 weeks, oven-baked with 4% milk for crunch
£77.89
Common questions
- Is Pointer a complete dog food?
- Generally, no — the range we stock is built around biscuits, gravy bones and treats rather than a complete, balanced meal. Check the specific product's packaging, since wording like 'complete' or 'complementary' tells you which category it falls into.
- Are Pointer treats suitable for training?
- Many owners use smaller biscuit and treat products for training, since they're easy to break into pieces and dogs generally find them appealing. Just factor treats into your dog's overall daily food amount so training rewards don't lead to overfeeding.
- Does Pointer make grain-free products?
- Yes, there are grain-free options within the range, alongside the standard biscuit and gravy bone lines. Check the individual product description for the specific recipe.
- Can puppies have Pointer biscuits?
- Some products in the range are suitable for puppies from a certain age, but always check the individual packaging, since biscuit and treat products vary. Treats of any kind should only ever be a small part of a growing puppy's diet.
- Are Pointer biscuits suitable for dogs with sensitive stomachs?
- Some are formulated with fewer ingredients or without grain, which suits some sensitive dogs better than others, but there's no single answer that covers every dog. Introduce any new biscuit or treat gradually and watch how your dog does with it before making it a regular part of their routine.
- How should I store an opened bag of Pointer biscuits?
- Keep them in a cool, dry place in a sealed container or the original resealable packaging, away from damp, which softens biscuits and shortens how long they stay fresh. Checking the best-before date on the pack is worth doing before buying a larger bag than you'll get through.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.