Pointer feeding guide
Pointer is a long-running British brand best known for straightforward dog biscuits, gravy bones and rolled treats rather than complete dry or wet meals. If you've come across the name on a bag or roll of biscuits, this is what the range is for and how it typically fits alongside a dog's main diet.
What the Pointer range covers
The range we stock is built mainly around biscuit mixers, gravy bones, cheesy and meaty-flavoured bones, and rolled treats such as milk paws and mini rolls. It's a treats-and-extras range rather than a complete nutrition line, which puts it in a different category to a full dry kibble or wet dog food.
Within that, there's a reasonable spread — plain biscuits and gravy bones for everyday treating, grain-free options for owners avoiding grain specifically, and softer rolled products that suit dogs who find hard biscuits less appealing.
Where it fits alongside a main diet
Biscuits and treats like these are meant to sit alongside a complete dog food, not replace one — Pointer's own products are generally treats and mixers rather than a standalone balanced diet, so a dog's core nutrition should still come from a proper complete food.
Mixer-style biscuits are sometimes used to add texture and encourage eating alongside a wet food, particularly for dogs who prefer some crunch with a softer meal. Treats from the range work well for training or as an everyday reward, provided they're accounted for within a dog's overall daily amount.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Forthglade Soft Bite Grain Free Joints & Bones Treats
Grain-free salmon dog treats with salmon oil, glucosamine and chondroitin
£2.45

Forthglade Soft Bite Grain Free Good Gut Health Treats
Grain-free chicken dog treats with ginger, chicory root and MOS
£2.45

Forthglade Grain Free Soft Bites Training Rewards Chicken & Liver 8pk
Grain-free chicken and liver soft bites for dog training rewards
£2.45

Forthglade Grain Free Soft Bites Fresh Breath Treats 8pk
Chicken soft dog treats with parsley and peppermint oil for fresh breath
£2.45

Forthglade Grain Free Soft Bites Calming Treats 8pk
Grain-free turkey soft bites with a declared botanical blend
£2.45

Forthglade Functional Soft Bite Treats - Plant Based Banana & Honey
Plant-based banana and honey soft dog treats for training rewards
£2.45

Forthglade Natural Dental Sticks 5pk
Forthglade Natural Dental Sticks 5pk: complementary dog chew with dried potato — 170G
£3.00

Forthglade Dental Calming Sticks
Dental chew sticks for dogs with added calming botanicals for evening routines
£2.99

Forthglade Soft Bite Grain Free Turkey Treat
Forthglade Soft Bite Grain Free Turkey Treat: complementary dog treat with turkey — 90G
£2.09

Forthglade Soft Bite Grain Free Salmon Bites
Forthglade Soft Bite Grain Free Salmon Bites: complementary dog treat with salmon — 90G
£2.09

Forthglade Soft Bite Grain Free Lamb Treats
Forthglade Soft Bite Grain Free Lamb Treats: complementary dog treat with lamb — 90G
£2.09

Pedigree Dentastix Light Daily Dental Chews Dog
Pedigree DentaStix Light daily dental chews for medium and large dogs
£2.35
Common questions
- Is Pointer a complete dog food?
- Generally, no — the range we stock is built around biscuits, gravy bones and treats rather than a complete, balanced meal. Check the specific product's packaging, since wording like 'complete' or 'complementary' tells you which category it falls into.
- Are Pointer treats suitable for training?
- Many owners use smaller biscuit and treat products for training, since they're easy to break into pieces and dogs generally find them appealing. Just factor treats into your dog's overall daily food amount so training rewards don't lead to overfeeding.
- Does Pointer make grain-free products?
- Yes, there are grain-free options within the range, alongside the standard biscuit and gravy bone lines. Check the individual product description for the specific recipe.
- Can puppies have Pointer biscuits?
- Some products in the range are suitable for puppies from a certain age, but always check the individual packaging, since biscuit and treat products vary. Treats of any kind should only ever be a small part of a growing puppy's diet.
- Are Pointer biscuits suitable for dogs with sensitive stomachs?
- Some are formulated with fewer ingredients or without grain, which suits some sensitive dogs better than others, but there's no single answer that covers every dog. Introduce any new biscuit or treat gradually and watch how your dog does with it before making it a regular part of their routine.
- How should I store an opened bag of Pointer biscuits?
- Keep them in a cool, dry place in a sealed container or the original resealable packaging, away from damp, which softens biscuits and shortens how long they stay fresh. Checking the best-before date on the pack is worth doing before buying a larger bag than you'll get through.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.