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Iams for Vitality Light in Fat Dog Food with Fresh Chicken

Complete fresh chicken dry food for adult and senior dogs, 12KG

£36.35

How often?

£36.35same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

Choose the correct feeding column deliberately

The manufacturer provides separate maintenance and weight-reduction amounts across body-weight bands and describes all figures as rough guidelines. Actual requirements vary with age, activity, temperament and breed, so amounts need adjustment to maintain ideal body weight. The product name does not supply a calorie value here, and it should not be treated as a substitute for individual veterinary advice on planned weight reduction. Introduce over four days and keep water available.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

The 10% declared fat figure and separate maintenance and reduction tables provide concrete context for the formula name. The ingredient percentages also show exactly how fresh and dried chicken feature in the recipe.

— Matt, founder

Specifications

Material: 100% complete
Ash: 5.3%
Fat: 10%
Brand: IAMS
Fibre: 2.8%
Calcium: 1%
Protein: 20%
Food type: Complete

Full description

When a dog food offers both maintenance and reduction columns, the intended goal and the dog’s current weight need to be clear before selecting a daily amount.

IAMS Adult Dog Light in Fat with Fresh Chicken is complete dry food for adult and senior dogs. Its composition begins with barley and maize, followed by 17% dried chicken and turkey, including 10% chicken, and 10% fresh chicken. Maize flour, pork fat, 2.5% dried beet pulp, chicken gravy, linseed, sunflower oil, 0.2% fructooligosaccharides and fish oil are also listed. The analysis declares 20% protein, 10% fat, 2.8% crude fibre and 5.3% crude ash. Omega-6 is 1.5% and omega-3 is 0.25%.

12KG bag
Complete adult and senior dog food
Fresh chicken: 10%
Protein: 20%
Fat content: 10%

Choose the correct feeding column deliberately. The manufacturer provides separate maintenance and weight-reduction amounts across body-weight bands and describes all figures as rough guidelines. Actual requirements vary with age, activity, temperament and breed, so amounts need adjustment to maintain ideal body weight. The product name does not supply a calorie value here, and it should not be treated as a substitute for individual veterinary advice on planned weight reduction. Introduce over four days and keep water available.

Who it's for: owners comparing a complete dry food labelled light in fat for an adult or senior dog and prepared to use the appropriate weight-based feeding column.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

Is this complete dog food?

Yes. It is complete dry food for adult and senior dogs.

What is the fat content?

Fat content is declared at 10%.

Which ingredients come first?

Barley and maize lead the composition, followed by 17% dried chicken and turkey and then 10% fresh chicken.

Which feeding amount should I use?

Select the maker’s maintenance or reduction column for the dog’s body weight, then adjust because actual requirements vary.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

100% complete. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.