Who makes Simpsons dog and cat food?
Simpsons is a British pet food brand, and rather than trying to speak for a manufacturer we are not, we can tell you what actually matters more day to day: what the range covers and who it suits. Simpsons has built its name specifically around sensitive-stomach and limited-ingredient recipes for dogs and cats, which is the thing worth knowing before you pick a bag.
What the Simpsons range actually is
Looking at what we carry, Simpsons leans heavily into recipes built around a single named protein — salmon, lamb, or a defined meat-and-fish combination — paired with a short, controlled ingredient list. That is a deliberate approach aimed at dogs and cats who react badly to broader, multi-protein diets, rather than a general everyday range competing on price.
The range spans adult, senior and puppy formulas for dogs, and a small cat range built the same way. It sits in the sensitive and hypoallergenic corner of the market rather than trying to be everything to everyone, which is worth knowing before comparing it directly against a mainstream complete food.
Who it suits
Simpsons is worth trying for a dog or cat with a known or suspected food sensitivity — recurring loose stools, itchy skin, or ear problems that have not resolved on a standard diet — since a shorter ingredient list makes it easier to narrow down what is or is not agreeing with your pet. It is not a magic fix; a genuine food allergy usually needs a proper elimination process guided by a vet, and Simpsons is one sensible option within that rather than a replacement for it.
If your dog or cat has no particular sensitivity, there is nothing wrong with feeding Simpsons, but you are unlikely to see a dramatic difference over a good standard complete food — the benefit of a limited-ingredient recipe shows up most clearly in animals that actually need one.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Simpsons Puppy Sensitive Salmon Potato
Grain-free salmon and potato puppy food, suitable for large breeds to 18 months
From£17.09
Simpsons Dog 80 20 Meat Fish
A grain-free dry food with five named meat and fish sources, for adult and senior dogs
From£20.35
Simpsons Dog Sensitive Lamb Potato
A grain-free lamb and potato dry food for dogs with sensitive skin or digestion
From£17.05
Simpsons Dog Sensitive Duck Potato
Grain-free duck and potato food for dogs with sensitive skin or digestion
From£18.95
Simpsons Dog Sensitive Salmon Potato
Grain-free dry dog food for sensitive digestion, built on at least 45% salmon
From£16.95
Simpsons Puppy Chicken Rice
Chicken and brown rice puppy food, suitable from weaning through to adulthood
From£15.65
Simpsons Dog Chicken Rice
Adult dry dog food with chicken, brown rice and joint-support actives built in
From£14.75
Simpsons Dog 80/20 Fish
Grain-free dry dog food built around 80% fish, with 20% fruit, veg and botanicals
£89.95
Simpsons Dog Sensitive Chicken Potato
A grain-free chicken and potato dry food for dogs with sensitive skin or digestion
From£16.95
Simpsons Dog Lamb & Brown Rice
Complete dry food for adult dogs with lamb and brown rice, and a built-in joint-care package
£59.55
Simpsons Senior Light Chicken & Brown Rice
A lower-oil chicken and brown rice food for senior, overweight or less active dogs
£62.65
Chappie Dog Complete Dry with Chicken and Wholegrain Cereal
A complete dry dog food with chicken and wholegrain cereal, where chicken is a small named part
£10.75
Common questions
- Is Simpsons a hypoallergenic food?
- It is marketed and formulated around limited, named-protein recipes that suit dogs and cats with sensitivities, which is often described loosely as hypoallergenic. No commercial diet can guarantee zero reaction in every animal, but the short ingredient list is genuinely aimed at reducing the chance of one.
- Does Simpsons make cat food as well as dog food?
- Yes, alongside its dog range Simpsons produces a smaller cat food line built the same way, around named proteins and a controlled ingredient list, aimed at cats with sensitive stomachs or skin.
- Is Simpsons grain-free?
- Some recipes in the range are grain-free and some are not — check the specific bag rather than assuming the whole range follows one rule, since Simpsons' focus is on limiting protein sources rather than excluding grain across the board.
- How do I switch my dog onto Simpsons food?
- Introduce it gradually over seven to ten days, mixing increasing amounts in with the current food, which reduces the chance of the stomach upset that a sudden full switch can cause — this matters more, not less, if you are moving to Simpsons because of an existing sensitivity.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.