Simpsons Dog 80 20 Meat Fish

A grain-free label sometimes gets confused with a single-protein one, but they're solving different problems — this recipe is grain-free while still combining five different named meat and fish sources, which is not what a limited-ingredient diet looks like.

Chicken (27% deboned, 16% dried) and salmon (13% deboned, 5% dried) lead the recipe, with dried white fish (7%), dried turkey (4%) and further deboned white fish (2%) alongside sweet potato, potato, pea fibre and lucerne as the grain-free carbohydrate base, plus dried apple, carrot, spinach, seaweed and cranberry. It's suitable for adult and senior dogs, coming out at 38% protein, 18% oil, 3% fibre, 10.5% ash, 2.01% calcium and 1.62% phosphorus, with omega 6 at 2.53% and omega 3 at 1.93%. Simpsons describe it as 80% meat and animal ingredients, 20% fruit, vegetables and botanicals, and 0% grain — a ratio the ingredient list backs up.

• Chicken (27% deboned, 16% dried) and salmon (13% deboned, 5% dried) among five named meat and fish sources
• Protein 38%, oil 18%, fibre 3%, ash 10.5%
• Calcium 2.01%, phosphorus 1.62%, omega 6 2.53%, omega 3 1.93%
• Grain-free: 80% meat and animal ingredients, 20% fruit, vegetables and botanicals
• Suitable for adult and senior dogs

What the label does not say. Despite the detail on composition and analysis, Simpsons haven't given us a feeding amount or frequency guide on this card — check the bag itself for how much to feed by your dog's weight.

Who it's for: owners of adult or senior dogs who want a genuinely varied, grain-free recipe built on several named meat and fish sources rather than one.