Simpsons dog food
Simpsons Premium is a UK-manufactured complete dry dog food brand, covering recipes across puppy, adult and senior life stages. We stock a selection from the range, sitting a step up from the most basic value bags on the same shelf.
Who Simpsons are
Simpsons positions itself around straightforward, complete dry food made in the UK, with recipes split by life stage and, in some cases, breed size, rather than a single formula sold as suitable for every dog regardless of age.
It sits a step above the most basic value bags without moving into the boutique or single-protein end of the market, aimed at owners who want a dependable complete food rather than a brand built around a specific ingredient story.
What we stock, and who it suits
Our range includes a selection of Simpsons dry dog food, covering recipes across different life stages. We carry a slice of the wider range rather than every recipe, and what shows in the grid above is what is currently available to order from us.
It suits owners looking for a complete, life-stage-appropriate dry food at a reasonable price point, without needing a specific formulation for a known sensitivity or medical condition, and who like to keep the same brand as their dog moves from puppy through to their senior years.
Matching a recipe to your dog's stage of life
Check the pack for the life stage a specific recipe is built for before buying, since feeding an adult formula to a growing puppy, or the other way round, means the food is not matched to what your dog actually needs at that age.
Breed size can also matter for some recipes in the range, with larger and smaller breeds having different energy and joint support needs as they grow. If you are unsure which recipe fits your dog, check the pack details rather than guessing from the bag's general description.
The range
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Simpsons Puppy Sensitive Salmon Potato
Grain-free salmon and potato puppy food, suitable for large breeds to 18 months
From£17.09
Simpsons Dog 80 20 Meat Fish
A grain-free dry food with five named meat and fish sources, for adult and senior dogs
From£20.35
Simpsons Dog Sensitive Lamb Potato
A grain-free lamb and potato dry food for dogs with sensitive skin or digestion
From£17.05
Simpsons Dog Sensitive Duck Potato
Grain-free duck and potato food for dogs with sensitive skin or digestion
From£18.95
Simpsons Dog Sensitive Salmon Potato
Grain-free dry dog food for sensitive digestion, built on at least 45% salmon
From£16.95
Simpsons Puppy Chicken Rice
Chicken and brown rice puppy food, suitable from weaning through to adulthood
From£15.65
Simpsons Dog Chicken Rice
Adult dry dog food with chicken, brown rice and joint-support actives built in
From£14.75
Simpsons Dog 80/20 Fish
Grain-free dry dog food built around 80% fish, with 20% fruit, veg and botanicals
£89.95
Simpsons Dog Sensitive Chicken Potato
A grain-free chicken and potato dry food for dogs with sensitive skin or digestion
From£16.95
Simpsons Dog Lamb & Brown Rice
Complete dry food for adult dogs with lamb and brown rice, and a built-in joint-care package
£59.55
Simpsons Senior Light Chicken & Brown Rice
A lower-oil chicken and brown rice food for senior, overweight or less active dogs
£62.65
Alpha Sensitive Salmon & Rice
Alpha Sensitive Salmon & Rice is listed in our dry dog food range for dogs. The page brings together the available option labels and the product facts that can be checked, so unsupported claims are left out.
£49.00
Common questions
- Does Simpsons make food for puppies as well as adult dogs?
- Yes, the range is split across life stages including puppy, adult and senior recipes. Check the pack for the specific stage a bag is intended for rather than assuming one formula covers every age.
- Is Simpsons a grain-free brand?
- Not exclusively — check the specific recipe, since the range includes both grain-inclusive and grain-free options rather than being built around one approach across the whole brand.
- Does Giddy Pets stock the whole Simpsons range?
- No, we stock a selection rather than every recipe and life stage. What is shown in the grid above is what we currently have available to order, and that can change as stock does.
- How do I switch my dog onto Simpsons from another food?
- Mix a small amount into their current food and increase the proportion gradually over about a week, watching their stools as you go. If your dog has a known sensitivity, introduce any new food more slowly and check with your vet if you are at all unsure.
- Does Simpsons make food for large or small breeds specifically?
- Some recipes in the range are aimed at particular breed sizes, reflecting the different energy and joint support needs of a large breed against a small one. Check the pack rather than assuming every recipe suits every size of dog equally.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.