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Simpsons Dog Sensitive Salmon Potato

Grain-free dry dog food for sensitive digestion, built on at least 45% salmon

How often?

£16.95same price, however often you have it

Size

From £16.95

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

On the "sensitive" claim

Simpsons market this as suited to dogs with sensitive skin or digestion, and recommend it for dogs recovering from colitis or reaching their senior years — that's the manufacturer's positioning based on a short, single-protein ingredient list, not a veterinary diagnosis, and a genuinely sensitive dog is worth discussing with a vet before switching food.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

A single named protein at a stated minimum — 45% salmon — gives a much clearer starting point for a dog with a sensitive stomach than a recipe listing three or four meats at once. It's the specificity that makes this worth stocking over a generic 'sensitive skin' bag.

— Matt, founder

Specifications

Material: a total of *45% Salmon it is very digestible and highly palatable making it ideal for fussy eaters
Ash: 8%
Oil: 14%
Brand: Simpsons
Fibre: 3%
Calcium: 1.12%
Protein: 25%
Material: a total of *45% Salmon it is very digestible and highly palatable making it ideal for fussy eaters
Food type: Complete
Pack size: 12KG
Grain free: Yes
Phosphorus: 0.7%
Main protein: Salmon, min 45%

Full description

A dog with a sensitive stomach or itchy skin is often being fed a diagnosis nobody has actually made, which is why a recipe built around a short, simple protein list is worth trying before anything more complicated — fewer ingredients means fewer things to rule in or out.

Simpsons' Sensitive Salmon & Potato uses a minimum of 45% salmon (a mix of deboned and dried salmon) with a minimum of 32% potato, sunflower oil, beet pulp, dried egg, brewer's yeast, salmon stock and salmon oil. It's grain free, and Simpsons add yucca extract, cranberries, nucleotides, mannanoligosaccharides (MOS) and fructooligosaccharides (FOS) alongside glucosamine, MSM and chondroitin for joints.

Minimum 45% salmon, minimum 32% potato
Grain free
Protein 25%, oil 14%, fibre 3%, ash 8%
Calcium 1.12%, phosphorus 0.7%
Omega-3 1.18%, omega-6 4.34%
Includes glucosamine, MSM and chondroitin
12KG sack

On the "sensitive" claim. Simpsons market this as suited to dogs with sensitive skin or digestion, and recommend it for dogs recovering from colitis or reaching their senior years — that's the manufacturer's positioning based on a short, single-protein ingredient list, not a veterinary diagnosis, and a genuinely sensitive dog is worth discussing with a vet before switching food.

Who it's for: owners of a dog with a delicate digestion or skin that reacts to richer foods, wanting a single named protein (salmon) and a simple, grain-free ingredient list to start from.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much salmon is in it?

A minimum of 45%, made up of deboned and dried salmon.

Is it grain free?

Yes.

What's the protein and fat content?

Protein 25%, oil 14%, fibre 3%, ash 8%.

Is it suitable for a dog with colitis?

Simpsons recommend it for dogs that suffer from colitis, alongside dogs with sensitive skin or digestion — but a diagnosed condition is still worth discussing with your vet before changing food.

Does it contain joint-support ingredients?

Yes, glucosamine, MSM and chondroitin.

What size is it?

12KG. Every measurement we hold for this product is in the specifications above.

Which options can I choose from?

2kg, 12kg. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

a total of *45% Salmon it is very digestible and highly palatable making it ideal for fussy eaters. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.