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Simpsons Dog Sensitive Lamb Potato

A grain-free lamb and potato dry food for dogs with sensitive skin or digestion

How often?

£17.05same price, however often you have it

Size

From £17.05

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

What the label does not say

Simpsons market this as suited to dogs with sensitive skin or digestion, but that is a general positioning rather than a guarantee for any specific dog's allergy or intolerance — a persistent skin or digestive problem is one for a vet to investigate properly, not to solve by food alone. No exact ratio between lamb protein and the joint-support additions is given beyond what's listed here.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

A named 45% lamb minimum on the bag is the sort of specific figure that's worth something, rather than a vague 'with lamb' on the front and almost none of it inside. Grain-free and single-protein together cover off the two most common things people are trying to avoid.

— Matt, founder

Specifications

Material: a total of *45% Lamb it is very digestible and highly palatable making it ideal for fussy eaters
Ash: 11%
Oil: 14%
Brand: Simpsons
Fibre: 3.5%
Calcium: 2.09%
Protein: 25%
Material: a total of *45% Lamb it is very digestible and highly palatable making it ideal for fussy eaters
Food type: Complete
Pack size: 12kg
Grain free: Yes
Phosphorus: 1.14%
Lamb content: min 45%
Potato content: min 26%

Full description

Skin and stomach sensitivities in dogs often come down to the same handful of common triggers, which is why a recipe built around one named meat and a grain-free carbohydrate is a common starting point rather than trial and error across a dozen different foods.

Simpsons' Sensitive recipe is built on a minimum 45% lamb — dried lamb, deboned lamb and lamb fat — with potato at a minimum 26%, plus beet pulp, brewer's yeast, dried egg, salmon oil and added glucosamine, MSM and chondroitin. Protein sits at 25%, oil 14%, fibre 3.5% and ash 11%, with calcium at 2.09% and phosphorus at 1.14%.

12kg bag, grain-free dry food
Lamb minimum 45%, potato minimum 26%
Protein 25%, oil 14%, fibre 3.5%, ash 11%
Omega-6 2.95%, omega-3 1.72%
Also suitable for juniors that cannot tolerate grain diets
Naturally preserved with mixed tocopherols

What the label does not say. Simpsons market this as suited to dogs with sensitive skin or digestion, but that is a general positioning rather than a guarantee for any specific dog's allergy or intolerance — a persistent skin or digestive problem is one for a vet to investigate properly, not to solve by food alone. No exact ratio between lamb protein and the joint-support additions is given beyond what's listed here.

Who it's for: owners of an adult dog — or a junior unable to tolerate grain — with a sensitive stomach or skin, looking for a single-named-protein, grain-free recipe.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

Is it grain-free?

Yes, explicitly.

How much lamb is in it?

A minimum of 45%, made up of dried lamb, deboned lamb and lamb fat.

Will this fix my dog's skin problem?

It's formulated for dogs with sensitive skin and digestion, but a persistent skin issue should be checked by a vet rather than solved by diet alone.

Is it suitable for puppies?

Simpsons say it's also suitable for juniors that cannot tolerate grain diets, alongside adult dogs.

What's the fat content?

Listed as 'Oil' at 14%.

What size is it?

12kg. Every measurement we hold for this product is in the specifications above.

Which options can I choose from?

2kg, 12kg. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

a total of *45% Lamb it is very digestible and highly palatable making it ideal for fussy eaters. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.