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Simpsons Dog Sensitive Chicken Potato

A grain-free chicken and potato dry food for dogs with sensitive skin or digestion

How often?

£16.95same price, however often you have it

Size

From £16.95

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

What the label does not say

Simpsons market this for sensitive skin and digestion generally, including a mention of colitis, but that's a general positioning rather than a diagnosis-specific guarantee — a dog with a confirmed digestive condition should still have their diet agreed with a vet rather than switched on the strength of packaging alone.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

A named 45% chicken minimum is a real, checkable figure rather than marketing shorthand, and that specificity is what we look for before stocking any 'sensitive' food. Grain-free alongside a single named protein covers off the two most common things people are actually trying to avoid.

— Matt, founder

Specifications

Material: a total of *45% Chicken it is very digestible and highly palatable making it ideal for fussy eaters
Ash: 8.0%
Oil: 14%
Brand: Simpsons
Fibre: 3.5%
Calcium: 1.17%
Protein: 25%
Material: a total of *45% Chicken it is very digestible and highly palatable making it ideal for fussy eaters
Food type: Complete
Pack size: 12kg
Grain free: Yes
Phosphorus: 0.84%
Potato content: min 26%
Chicken content: min 45%

Full description

Chicken and potato is one of the more forgiving combinations for a dog with a sensitive stomach, mostly because it's a common enough recipe base that it's easy to compare against whatever a dog is currently struggling with.

Simpsons' Sensitive Chicken & Potato is built on a minimum 45% chicken — dried chicken, deboned chicken and chicken fat — with potato at a minimum 26%, plus beet pulp, brewer's yeast, dried egg, salmon oil and added glucosamine, MSM and chondroitin. Protein sits at 25%, oil 14%, fibre 3.5% and ash 8.0%, with calcium at 1.17% and phosphorus at 0.84%.

12kg bag, grain-free dry food
Chicken minimum 45%, potato minimum 26%
Protein 25%, oil 14%, fibre 3.5%, ash 8.0%
Omega-6 2.11%, omega-3 0.62%
Also suitable for juniors that cannot tolerate grain diets
Simpsons also position it as suitable for dogs with colitis

What the label does not say. Simpsons market this for sensitive skin and digestion generally, including a mention of colitis, but that's a general positioning rather than a diagnosis-specific guarantee — a dog with a confirmed digestive condition should still have their diet agreed with a vet rather than switched on the strength of packaging alone.

Who it's for: owners of an adult dog — or a junior that cannot tolerate grain — with sensitive skin or digestion, wanting a named 45% chicken minimum rather than a vague "with chicken" claim.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

Is it grain-free?

Yes, explicitly.

How much chicken is in it?

A minimum of 45%, made up of dried chicken, deboned chicken and chicken fat.

Is it suitable for a dog with colitis?

Simpsons position it as suitable for dogs that suffer from colitis, alongside general sensitive skin and digestion — but a diagnosed condition is still one to run past your vet.

Is it suitable for puppies?

Simpsons say it's also suitable for juniors that cannot tolerate grain diets, alongside adult dogs.

What's the fat content?

Listed as 'Oil' at 14%.

What size is it?

12kg. Every measurement we hold for this product is in the specifications above.

Which options can I choose from?

2kg, 12kg. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

a total of *45% Chicken it is very digestible and highly palatable making it ideal for fussy eaters. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.