VetIQ dog and cat supplements
VetIQ is a UK brand built around targeted supplements and functional treats for dogs and cats — calming, joint support, dental care and hairball relief among them — rather than a general food range. We stock a selection across those categories, chosen for the specific job each one is meant to do.
What the range is actually for
Unlike a standard treat, VetIQ's products are built around a specific purpose stated on the pack — calming support for anxious or stressed pets, joint supplements for older or larger animals, dental chews aimed at reducing plaque, and hairball relief for cats who groom heavily.
That targeted approach means picking the right product depends on what your pet actually needs rather than picking whichever looks appealing, since a calming chew and a joint supplement are solving completely different problems.
What we stock, and choosing between them
Our range includes VetIQ's calming products, joint care chews, dental treats and hairball support, across formulations for dogs, cats and in some cases small animals. What is shown in the grid above is what we currently have available, drawn from the wider VetIQ catalogue.
If your pet has an ongoing issue — ongoing anxiety, ongoing joint stiffness, or anything that does not improve — that is worth discussing with a vet rather than relying on a supplement alone. These products are designed to support a healthy pet or complement veterinary care, not replace a diagnosis.
Setting realistic expectations
A supplement or functional treat is generally a gradual, supportive measure rather than a fast fix, and results — where they happen at all for a given pet — tend to build up over consistent use rather than appearing after a single dose.
It is also worth remembering that not every pet responds the same way to the same product, so if something from the range does not seem to be helping after a fair trial period, that is worth mentioning to your vet rather than simply trying every other product on the shelf in turn.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Dog Calming Ear Muffs For Fireworks & Thunder
A soft stretchy snood that wraps snugly over your dog's head and ears to muffle fireworks, thunder and loud noises. Helps nervous dogs feel calmer during storms, travel and grooming.
£11.99

Dog Anxiety Calming Vest
A snug, wrap-around calming vest that applies gentle, even pressure to soothe anxious dogs during thunderstorms, fireworks or travel. Stretchy fabric and a hook-and-loop fastener give an adjustable, comfortable fit.
From£9.99

Calming Ear-Cover Head Wrap for Dogs
A soft padded head wrap that gently covers the ears to muffle noise and ease anxiety from fireworks, thunder and travel. The snug, reassuring fit helps nervous dogs of small to large breeds stay calm.
£8.99

Calming Ear-Cover Snood for Dogs
An adjustable ear-cover snood in thickened fabric that helps calm dogs through thunder and fireworks.
£12.99

Calming Anxiety Vest with Hood for Dogs
A stretchy calming vest with an attached hood that covers the ears, applying gentle pressure to settle anxious dogs during fireworks, thunderstorms, travel and vet visits.
From£13.99

Calming Anxiety Wrap Vest for Dogs
A gentle pressure wrap that applies calming, swaddle-like comfort to ease anxiety during storms, fireworks or travel. Adjustable velcro fastening, breathable polyester fabric and a reflective stripe for visibility on evening walks.
From£9.99

Stop Bloody Scratching Treats Chicken Flavour 90 Tablets
Chicken-flavoured tablets from Pets Calm Down, made in the UK, ninety to a pack, given daily as a treat to support skin and coat condition in itchy dogs.
£22.99

Forthglade Soft Bite Grain Free Joints & Bones Treats
Grain-free salmon dog treats with salmon oil, glucosamine and chondroitin
£2.45

Calm the Eff Down Treats Chicken Flavour 90 Tablets
Chicken-flavoured calming tablets from Pets Calm Down, made in the UK, ninety to a pack and given as a treat for dogs who find fireworks, travel or being alone difficult.
£22.99

Dog Grooming Ear Cover Snood
A soft stretch snood that covers the ears to help keep dogs calm and still during grooming.
£7.99

Pooch & Mutt Salmon Oil
Scottish salmon oil for dogs, dosed by weight from toy breeds to giants
£13.99

Calming Pheromone Collar for Cats
An adjustable calming collar infused with a pheromone and essential-oil blend to help soothe anxious cats. Long-lasting and water-resistant, it offers gentle round-the-clock reassurance and fits cats of all sizes.
£7.99
Common questions
- Do VetIQ products need a vet's approval?
- No, they are general-sale supplements and treats rather than prescription products, so you do not need veterinary sign-off to buy them. That said, for an ongoing health issue, checking with your vet before starting a supplement is a sensible step.
- How long do VetIQ calming products take to work?
- This varies by product and by individual pet, and it is not something we can state as a fixed figure without making a claim we cannot stand behind. Follow the guidance on the specific product, and speak to your vet if anxiety is severe or ongoing.
- Are VetIQ joint supplements suitable for puppies or kittens?
- Joint supplements are generally aimed at older or larger pets more prone to joint wear, so check the specific product's guidance for age suitability rather than assuming it applies across every life stage.
- What is VetIQ hairball relief for?
- It is aimed at cats who groom heavily and swallow a lot of loose fur, helping it pass through the digestive system more easily rather than forming a hairball. It suits cats with a known hairball tendency rather than being a general everyday treat.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.