
Vetiq Serene Calming +Plus (previously Xtra)
Calming tablets built around L-tryptophan and magnesium, for a dog that needs a day's notice
£15.71
· tracked · UK mainland estimate · 14-day promise
UK delivery £2.99 · free over £39
Secure checkout by Stripe · Card, Apple Pay & Klarna
The shelf label says cat; the pack says dog
the listing files this line under cat health, and VetIQ's own text says it is formulated for dogs over 20kg. Take the pack as the authority on that, and on how many tablets to give — no dosing table has been supplied to us and we will not guess one. A supplement is also not an answer to a dog that is genuinely frightened rather than fizzy; that is a conversation with your vet and, usually, with a behaviourist.
Why we chose it
Sixty tablets in a tub is the size that lets you start the day before rather than rationing on the night. It is also the calming line people ask for by name, which matters when someone walks in describing a problem rather than a product. We stock it in October for a reason.
— Matt, founder
Specifications
- Brand
- VetIQ
Full description
Almost everything sold for firework night gets bought on firework night. That is the awkward part of this one, because VetIQ's own timings say it does not work like that: they state it starts working in 6-8 hours and that maximum effect needs 24-36 hours. Bought at teatime on the fifth, it is doing very little by the time the first rocket goes up.
The tablets are built on L-tryptophan with magnesium carbonate, magnesium sulphate heptahydrate and calcium carbonate, plus taurine, vitamins B3, B6, D3 and E, zinc and selenium. VetIQ describe it as non-sedating and specifically not a tranquilliser, and list the situations they made it for as fireworks, thunderstorms, travel, excessive barking and being left at home alone. There are 60 tablets in the tub, and it is a supplementary feed rather than a medicine.
- 60 tablets
- L-tryptophan with magnesium and calcium carbonate
- Taurine, vitamins B3, B6, D3 and E, zinc, selenium
- Non-sedating, per VetIQ — not a tranquilliser
- Starts working 6-8 hours, maximum effect 24-36 hours
- For supplemental feeding only
The shelf label says cat; the pack says dog. the listing files this line under cat health, and VetIQ's own text says it is formulated for dogs over 20kg. Take the pack as the authority on that, and on how many tablets to give — no dosing table has been supplied to us and we will not guess one. A supplement is also not an answer to a dog that is genuinely frightened rather than fizzy; that is a conversation with your vet and, usually, with a behaviourist.
Who it's for: owners of a bigger, busier dog who can plan a day or two ahead of a known event, and who want something non-sedating rather than something that flattens the dog.
Delivery
Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information
Returns
14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.
Payment
Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.
Common questions
Will it make my dog drowsy?
VetIQ state it is not a sedative and does not cause drowsiness. They describe it as non-sedating.
How long before it works?
VetIQ say it starts working in 6-8 hours, and that maximum effect needs 24-36 hours. It is not a same-hour product.
What is actually in it?
Magnesium carbonate, calcium carbonate, L-tryptophan, vitamin B3, acacia gum, vitamin B6, taurine, magnesium stearate, magnesium sulphate heptahydrate, vitamin E, flavouring, zinc sulphate heptahydrate, vitamin D3 and sodium selenite.
How many tablets are in the tub?
60. VetIQ publish the dosing on the pack; no dosing table has been supplied to us, so follow the label.
Is this for cats or dogs?
The listing files it under cat, but VetIQ's own description says it is formulated for dogs over 20kg. Go by the pack.
How long does delivery take?
Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.
How do I track my order?
As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.
What if I need to return my order?
You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.
Why buy from Giddy Pets?
- Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
- Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
- UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
- Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.
Great for dogs of all sizes — especially anxious or nervous pets, training & lead manners.
Popular with owners of
Not ready to buy? Get the free welcome kit.
Practical pet-care guides — new puppy & kitten checklists, feeding and grooming planners and more. No spam.
🐾 Not sure what to get them? Take the 2-minute pet quiz →
This is an everyday pet product, not a veterinary treatment. For any health concerns, please speak to your vet.
You might also like

Dog Calming Ear Muffs For Fireworks & Thunder
A soft stretchy snood that wraps snugly over your dog's head and ears to muffle fireworks, thunder and loud noises. Helps nervous dogs feel calmer during storms, travel and grooming.
£11.99

Dog Anxiety Calming Vest
A snug, wrap-around calming vest that applies gentle, even pressure to soothe anxious dogs during thunderstorms, fireworks or travel. Stretchy fabric and a hook-and-loop fastener give an adjustable, comfortable fit.
From£9.99

Calming Ear-Cover Head Wrap for Dogs
A soft padded head wrap that gently covers the ears to muffle noise and ease anxiety from fireworks, thunder and travel. The snug, reassuring fit helps nervous dogs of small to large breeds stay calm.
£8.99

Calming Ear-Cover Snood for Dogs
An adjustable ear-cover snood in thickened fabric that helps calm dogs through thunder and fireworks.
£12.99
Helpful free tools & guides
Reviews
No reviews yet — honest ones only, so be the first.