VetIQ
VetIQ is a UK brand focused on everyday pet health and wellbeing products rather than food — think calming aids, dental care, ear cleaning and flea and worming support, sold at the accessible end of the market alongside the bigger names in the same aisle. We stock a selection of the range as part of our health and grooming shelf.
You might also want to browse dog grooming brushes, dog joint supplements and cosy calming beds for dogs.
What VetIQ actually makes
The range spans a genuinely wide set of everyday needs rather than one specialism: calming products like drops and ointments for stressful situations, dental care such as enzymatic toothpaste, ear cleaners for routine hygiene, flea guard granules, and paste-format nutritional supplements for cats and dogs who need a bit of extra support. It's a general pet-care brand in the same category as the wormers, ear drops and grooming products most owners keep a small stock of at home.
None of this is medicine in the sense of something prescribed by a vet for a diagnosed condition — it's the everyday-maintenance end of pet care, the sort of thing bought routinely rather than in response to a specific health problem. If your dog or cat has a diagnosed condition, always follow your vet's specific advice rather than substituting a general-purpose product for it.
Who it tends to suit
VetIQ suits an owner looking for straightforward, no-frills products for routine care — keeping ears clean, teeth reasonably maintained, and having something on hand for a stressful event like fireworks or travel — rather than someone seeking out a premium or highly specialised range. It sits at a similar price point to the other everyday grooming and wellbeing brands on the shelf.
As with any health or grooming product, check that what you're buying actually matches the job you need done — a calming aid for firework season is a different product from a dental toothpaste, and the range covers several distinct categories rather than one. If you're not sure which product suits a specific issue, that's worth checking with your vet rather than guessing from the packaging alone.
It's also worth checking product labelling for the specific species and life stage it's intended for, since some items in the range, like the teething gel formulated for puppies, are aimed at a particular age group rather than being suitable across the board.
The range
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Vetiq Serene Calming Supplement Chews
Sixty roasted-meat chews for the fireworks and the suitcase, cleared from 12 weeks of age
£15.99

Vetiq Serene Calming
Calming tablets for cats and dogs 5-20kg, working in 6-8 hours, full effect at 24-36 hours
From£7.36

Vetiq Serene Calming Drops Dog/Cat
Natural calming drops for dogs and cats, giving full effect within 24 to 36 hours
£8.98

Vetiq Serene Calming +Plus (previously Xtra)
Calming tablets built around L-tryptophan and magnesium, for a dog that needs a day's notice
£15.71

Vetiq Serene Calming Ointment
A 50G nose ointment for sudden fright, working within 20 minutes rather than a fortnight
£17.55

Vetiq Healthy Treats Serene & Calming
Calming treats for puppies, with L-tryptophan, lemon balm and chamomile
£2.38

Vetiq Joint Care Extra + Senior Dogs & Cats
Senior joint tablets with glucosamine, chondroitin and krill, for dogs and cats slowing down
£16.49

Vetiq Teething Gel Puppies
A teething gel for puppies with chamomile, peppermint and clove oils, applied direct to the gums
£7.54

Vetiq Joint Care Supplement Chews
Joint-care supplement chews for dogs and puppies from 12 weeks, fed by hand or with food
£15.99

Vetiq Flea Guard Granules
VETIQ Flea Guard edible pet granules with B vitamins, yeast, zinc and garlic, 60G
£8.64

Vetiq Arthriti-UM Advanced Tablets
Joint tablets for dogs from 1 year old, combining four common joint-support actives
£15.05

Vetiq Nutri-Vit Plus Paste Dog
VETIQ Nutri-Vit Plus high-calorie paste for dogs and puppies, supplied in a 100g tube
£8.08
Common questions
- Is VetIQ the same as getting something from a vet?
- No. VetIQ is a retail brand selling everyday health and wellbeing products, not a veterinary practice or a source of prescription treatment. For anything related to a diagnosed condition or a prescription-only medicine, that's a conversation with your own vet.
- Does Giddy Pets stock the whole VetIQ range?
- No, we stock a selection rather than every product VetIQ makes. What's shown in the grid above reflects what we currently have available to order, and that can change as stock does.
- Are VetIQ calming products suitable for both dogs and cats?
- Some products in the range are formulated for both, and some are species-specific, so check the individual product's labelling rather than assuming. If your pet has a diagnosed anxiety issue rather than an occasional stressful event, it's worth discussing the right approach with your vet.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.