What is in VetIQ products
VetIQ is a wellbeing brand rather than a single recipe, covering joint care, calming, dental and urinary support treats and supplements for dogs, cats and small animals. There is no one ingredients list that applies across the whole range, so what matters is checking the specific pack you are looking at rather than assuming every VetIQ product shares the same formula.
What varies between ranges
A joint care product typically centres on ingredients like glucosamine and chondroitin, aimed at supporting mobility in an older or larger pet. A calming product usually leans on ingredients associated with relaxation, such as chamomile, while a dental range focuses on texture and enzymes intended to help with plaque rather than joint or calming ingredients at all.
That range of purposes is exactly why there is no single answer to what VetIQ contains. Two products sitting on the same shelf under the same brand name can be built around completely different active ingredients depending on what each one is meant to do.
How to check a specific product
The ingredients and any active supplement components are printed on the pack itself, usually on the back or side alongside feeding guidance. That is the definitive source for any specific product, rather than a general description of the brand as a whole.
If you are choosing a VetIQ product for a particular reason, such as joint support for an older dog, match the product name and its stated purpose to what is on the label before buying, since the range spans several quite different jobs.
It is also worth checking the feeding guidance printed alongside the ingredients, since a supplement or treat is usually meant to be given as a fixed number per day rather than freely, whatever the total pack size looks like.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Dog Calming Ear Muffs For Fireworks & Thunder
A soft stretchy snood that wraps snugly over your dog's head and ears to muffle fireworks, thunder and loud noises. Helps nervous dogs feel calmer during storms, travel and grooming.
£11.99

Dog Anxiety Calming Vest
A snug, wrap-around calming vest that applies gentle, even pressure to soothe anxious dogs during thunderstorms, fireworks or travel. Stretchy fabric and a hook-and-loop fastener give an adjustable, comfortable fit.
From£9.99

Calming Ear-Cover Head Wrap for Dogs
A soft padded head wrap that gently covers the ears to muffle noise and ease anxiety from fireworks, thunder and travel. The snug, reassuring fit helps nervous dogs of small to large breeds stay calm.
£8.99

Calming Ear-Cover Snood for Dogs
An adjustable ear-cover snood in thickened fabric that helps calm dogs through thunder and fireworks.
£12.99

Calming Anxiety Vest with Hood for Dogs
A stretchy calming vest with an attached hood that covers the ears, applying gentle pressure to settle anxious dogs during fireworks, thunderstorms, travel and vet visits.
From£13.99

Calming Anxiety Wrap Vest for Dogs
A gentle pressure wrap that applies calming, swaddle-like comfort to ease anxiety during storms, fireworks or travel. Adjustable velcro fastening, breathable polyester fabric and a reflective stripe for visibility on evening walks.
From£9.99

Long-Handled Silicone Pet Toothbrush
A food-grade silicone toothbrush with fine soft bristles on a long, paw-shaped handle that reaches back teeth comfortably. Gentle on gums and helps keep your pet's mouth fresh and clean.
£7.99

Stop Bloody Scratching Treats Chicken Flavour 90 Tablets
Chicken-flavoured tablets from Pets Calm Down, made in the UK, ninety to a pack, given daily as a treat to support skin and coat condition in itchy dogs.
£22.99

NanoSanitas Advanced No-Brush Dental Gel for Dogs & Cats
A brush-free dental gel for dogs and cats, formulated with silver nanoparticles and papaya extract to help reduce plaque and freshen breath.
£14.99

Forthglade Dental Calming Sticks
Dental chew sticks for dogs with added calming botanicals for evening routines
£2.99

Pet Dental Cleaning Wipes (50 Pack)
A tub of 50 textured finger wipes that lift plaque and freshen breath for dogs and cats without a toothbrush. Slip one over your finger and wipe teeth clean for easy daily dental care.
£9.99

Calm the Eff Down Treats Chicken Flavour 90 Tablets
Chicken-flavoured calming tablets from Pets Calm Down, made in the UK, ninety to a pack and given as a treat for dogs who find fireworks, travel or being alone difficult.
£22.99
Common questions
- Are VetIQ products the same as a prescription medicine?
- No. VetIQ makes treats and supplements sold without a prescription, which is a different category from medicines a vet prescribes or dispenses. If your pet has a diagnosed condition, ask your vet what they recommend rather than relying on a supplement alone.
- Can I give a VetIQ joint supplement to a young, healthy dog?
- There is no need to as a matter of routine. Joint supplements are generally aimed at older pets or those already showing signs of stiffness, and a young, healthy dog does not usually need additional joint support on top of a balanced diet.
- Do VetIQ calming products work for every dog?
- Not every dog responds the same way to a calming supplement, since anxiety has many possible causes and triggers. It is one option worth trying alongside other changes, but a dog with ongoing or severe anxiety is worth discussing with your vet directly.
- Are VetIQ treats suitable alongside a normal diet?
- Yes, they are designed to be given as an addition to a complete diet rather than a replacement for one. As with any treat, they should make up a small part of a pet's daily intake rather than a significant portion of it.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.