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Vetiq Serene Calming Ointment

A 50G nose ointment for sudden fright, working within 20 minutes rather than a fortnight

£17.55

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

What is missing, and what a pheromone will not do

VETIQ publish no ingredient list to us, no amount to apply and no separate guidance for cats, even though the listing files this under a shared dog-and-cat heading - every line of VETIQ's own copy is about dogs, so we would treat it as a dog product until they say otherwise. More importantly, a pheromone is not sedation. A dog with a serious noise phobia, one that panics for hours, hurts itself or goes through a door, has a problem that needs a vet and very likely a behaviourist, and buying an ointment on the afternoon of Bonfire Night is not a plan.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

It goes on the outside of the dog, which is the whole reason it is on the shelf, because nearly everything else in the calming aisle has to be swallowed by an animal that has stopped eating. The pot is small and it keeps, so it is worth putting in the drawer in September rather than queueing for one on the night. It is not a stand-in for a vet if the fear is serious.

— Matt, founder

Specifications

Brand: Vetiq

Full description

Anything you have to feed a frightened dog has already lost. A dog that is genuinely scared turns its head away from food, spits out the tablet and ignores whatever you hid it in - and that is precisely the moment most calming products are supposed to be going in.

This one goes on the outside instead. It is a 50G ointment, and VETIQ's account of it is that a little applied to the dog's nose releases a pheromone, with relief starting within 20 minutes. It is built for the unexpected rather than the ongoing - fireworks, a thunderstorm, a car journey nobody warned the dog about - which is a different product from the supplements you start weeks ahead. VETIQ say there is no limit on how often it can be used, and list it as suitable for all dogs, all breeds and all ages.

50G pot
Applied to the dog's nose
VETIQ state it starts working within 20 minutes
Works by releasing a pheromone, according to VETIQ
No limit on usage; can be applied as needed
VETIQ list it for all dogs, all breeds, all ages

What is missing, and what a pheromone will not do. VETIQ publish no ingredient list to us, no amount to apply and no separate guidance for cats, even though the listing files this under a shared dog-and-cat heading - every line of VETIQ's own copy is about dogs, so we would treat it as a dog product until they say otherwise. More importantly, a pheromone is not sedation. A dog with a serious noise phobia, one that panics for hours, hurts itself or goes through a door, has a problem that needs a vet and very likely a behaviourist, and buying an ointment on the afternoon of Bonfire Night is not a plan.

Who it's for: owners of a dog that is fine almost all of the time and briefly not fine - the fireworks, the drive to the groomer, the storm that arrives at ten at night - who want something that can go on in the moment.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How is it applied?

To the dog's nose. VETIQ's instruction is simply to add it to your pet's nose; no quantity per application has been supplied to us.

How quickly does it work?

VETIQ say relief starts within 20 minutes.

How often can I use it?

VETIQ state there is no limit on usage and that it can be applied as needed.

Will it sedate my dog?

No. VETIQ describe it as releasing a pheromone, not as a sedative. A dog with a serious noise phobia needs a vet rather than an ointment.

Is it suitable for cats?

Nothing supplied to us covers cats. Every line of VETIQ's own description is about dogs, so we would treat it as a dog product.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.