Is Supernature a complete dog food?

No. Supernature makes toppers, powders and treats designed to be added to a dog's existing food, not a complete diet on its own. If you're looking for a full meal replacement, this range isn't built for that job.

What is Slurpeez bone broth powder for?

It's a powder you mix with warm water and pour over your dog's regular food, mainly to add moisture, flavour and encourage a fussy eater. It sits alongside the diet rather than changing what's actually in the bowl.

Does Giddy Pets stock the whole Supernature range?

We carry a selection rather than every product Supernature makes, and what's shown in the grid above reflects what we currently have in. That can change as stock moves, so check back if something specific isn't there today.

Can Supernature products help a dog with a sensitive stomach?

Products like Pumpkinz are marketed as digestive aids and some owners use them for exactly that reason, but they are not a treatment for an ongoing digestive problem. If your dog has persistent loose stools or vomiting, that's a conversation for your vet rather than something to manage with a topper.

Supernature dog treats and supplements

Supernature is a UK brand built around natural toppers and treats rather than a complete food — bone broth powders, a pumpkin digest aid, dental chews and freeze-dried treats meant to sit on top of whatever your dog already eats. We carry a selection from the range, and it suits owners who want to add something functional to a meal rather than switch the whole diet.

What the range actually is

Supernature's best-known products are its Slurpeez bone broth powders, which are mixed with warm water and poured over a dog's normal food rather than fed on their own — a way of adding moisture and flavour without changing the base diet. Alongside that sits Pumpkinz, a pumpkin-based powder marketed as a digestive aid, and Rawzeez, a botanical and vitamin supplement meant to be sprinkled over raw or cooked meals.

The treat side of the range — Cruncheez biscuits and Lickeez enrichment spreads — is built the same way: small, purpose-specific products rather than one big everyday biscuit. A Plaque Remover chew rounds out the range for dogs whose owners are managing tartar between brushes.

Who it suits

This range suits an owner who already has a food they're happy with and wants to add something on top — extra palatability for a fussy eater, a digestive aid alongside a diet change, or a lower-calorie way to reward good behaviour than a biscuit. It is not a substitute for a complete food, and none of it is marketed as one.

It suits less well if you are looking for one product to solve everything at once. Bone broth powder will not fix a diagnosed digestive problem, and a supplement is only ever an addition to whatever your vet has already recommended, not a replacement for it.

Price per use is also worth weighing up honestly. A tub of powder or a bag of freeze-dried treats costs more per serving than most everyday biscuits, which is the trade-off for a smaller, more targeted product rather than a bulk one — reasonable if you use it for a specific purpose, less so if you were hoping to replace a whole treat cupboard for less.

From this brand

Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Pet Dental Cleaning Wipes (50 Pack)

A tub of 50 textured finger wipes that lift plaque and freshen breath for dogs and cats without a toothbrush. Slip one over your finger and wipe teeth clean for easy daily dental care.

£9.99

Fast UK delivery

Pooch & Mutt Salmon Oil

Scottish salmon oil for dogs, dosed by weight from toy breeds to giants

£13.99

Common questions

Is Supernature a complete dog food?: No. Supernature makes toppers, powders and treats designed to be added to a dog's existing food, not a complete diet on its own. If you're looking for a full meal replacement, this range isn't built for that job.
What is Slurpeez bone broth powder for?: It's a powder you mix with warm water and pour over your dog's regular food, mainly to add moisture, flavour and encourage a fussy eater. It sits alongside the diet rather than changing what's actually in the bowl.
Does Giddy Pets stock the whole Supernature range?: We carry a selection rather than every product Supernature makes, and what's shown in the grid above reflects what we currently have in. That can change as stock moves, so check back if something specific isn't there today.
Can Supernature products help a dog with a sensitive stomach?: Products like Pumpkinz are marketed as digestive aids and some owners use them for exactly that reason, but they are not a treatment for an ongoing digestive problem. If your dog has persistent loose stools or vomiting, that's a conversation for your vet rather than something to manage with a topper.

Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.