Supernature Goats Milk Powder

Goats milk is one of those things people buy when an animal has gone off its dinner and they are looking for something to make the bowl interesting again. The liquid version has a fridge shelf and a short window; a powder does not, which is most of the reason powdered versions exist at all.

This is a 250g tub. Supernature's instruction is to add water for a creamy drink, or to use it dry as a topper — poured over a meal, mixed into something frozen, or spread on a lick mat. They describe it as 100% natural, rich in probiotics and electrolytes, free from fillers and additives, and suitable for dogs and cats of all ages. It is a complementary product, not a food.

• 250g tub of powder
• Add water for a drink, or use dry as a topper
• Described by Supernature as rich in probiotics and electrolytes
• 100% natural, no fillers or additives, per the maker
• For dogs and cats of all ages
• Complementary, not a complete food

There is no ingredient list, no analysis and no mixing ratio. Supernature have supplied none of it: no protein or fat figure, no named probiotic strain or count, no water-to-powder measure and no guidance on how much suits a small cat versus a large dog. For a product whose whole proposition is what is in it, that is a big gap, and we would rather say so than pad the page. Milk also does not agree with every animal — start with a small amount and watch how it is handled before it becomes a daily habit.

Who it's for: owners of a picky eater, or of a dog that likes a lick mat, who want one tub that works dry or wet and covers both species in the house.