Hover to zoomSpecifications
- Ash
- 7.8%
- Fat
- 9.2%
- Brand
- James Wellbeloved
- Protein
- 18.5%
- Food type
- Complete
Full description
Lamb is a less commonly used protein than chicken or beef, which is exactly why it tends to come up as an option once a dog has already reacted to the more usual choices - a genuinely new protein a dog has less chance of having built up a sensitivity to. James Wellbeloved's senior lamb recipe uses it right through, not just as a headline ingredient.
Lamb meal makes up 19.1% of the recipe, with lamb gravy at 2.9% and lamb fat at 2.4% doing the flavour and fat work rather than a separate poultry fat, alongside brown rice at 26.9%, barley and white rice at 18.6%. Protein comes out at 18.5%, fat at 9.2%, crude ash at 7.8% and crude fibre at 3.5%, with vitamin E at 400mg/kg, omega-3 at 1% and glucosamine at 0.045%.
- Single source animal protein: lamb (meal, gravy and fat)
- Protein 18.5%, fat 9.2%, crude ash 7.8%, crude fibre 3.5%
- Vitamin E at 400mg/kg
- Glucosamine at 0.045%
- Formulated for senior dogs
- 15kg bag
On the protein level. At 18.5%, protein is on the lower side, which fits a senior formulation for an older dog with reduced activity - but if your senior dog is still very active or working, it is worth checking with a vet whether this level suits their actual needs rather than their age alone.
Who it's for: owners of a senior dog with a suspected sensitivity to chicken, beef or fish, who want lamb used consistently through the recipe rather than as a token ingredient.
Delivery
Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information
Returns
14 days to change your mind (the shorter window for food, treats and frozen), no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.
Payment
Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.
Common questions
What is the protein source?
Lamb throughout - lamb meal, lamb gravy and lamb fat all feature.
What is the protein content?
Protein is 18.5%, with fat at 9.2%, crude ash at 7.8% and crude fibre at 3.5%.
Does it contain any joint-support ingredients?
Yes, glucosamine is included at 0.045%.
Is this suitable for a very active senior dog?
Protein is on the lower side for a senior formulation - check with a vet if your older dog is still very active or working.
How long does delivery take?
Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.
How do I track my order?
As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.
What if I need to return my order?
You have 14 days from delivery to change your mind (food, treats and frozen items have a shorter window). Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.
James Wellbeloved Senior Dry Dog Food Lamb & Rice
Hypoallergenic senior dog food with lamb as the single named animal protein
£69.75
Heavy parcel delivery £4.99£69.75
- Heavy parcel delivery £4.99
- 14-day returns · free return postage
· tracked · UK mainland estimate · 14-day promise
Secure checkout by Stripe · Card, Apple Pay & Klarna
On the protein level
At 18.5%, protein is on the lower side, which fits a senior formulation for an older dog with reduced activity - but if your senior dog is still very active or working, it is worth checking with a vet whether this level suits their actual needs rather than their age alone.
Why we chose it
Lamb used all the way through - meal, gravy and fat - rather than lamb meat alongside a generic poultry fat is a genuinely more consistent single-protein recipe than most competitors bother with. Pairing that with a senior formulation and added glucosamine makes it a specific, well-targeted choice rather than a general lamb food.
— Matt, founder
Why buy from Giddy Pets?
- Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
- Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
- UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
- Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.
Who it suits & helpful guides
Great for dogs of all sizes — especially senior pets.
Popular with owners of
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This is an everyday pet product, not a veterinary treatment. For any health concerns, please speak to your vet.
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