Alpha dog food
Alpha is a UK dry dog food brand covering working, sensitive and puppy formulas, built around named meat proteins rather than vague meat meals. We stock a selection from the range, and this page covers what actually sits behind the recipe names rather than the marketing copy on the bag.
You might also want to browse slow feeder dog bowls and enrichment lick mats.
How the range is put together
Alpha's working and sporting formulas are built with a higher protein and fat content aimed at genuinely active dogs, while the sensitive formulas use a more limited set of ingredients, such as a single named protein like chicken or duck alongside rice, aimed at dogs whose stomachs react to more complex recipes.
The puppy range follows the same approach: a single named protein, formulated for growth rather than adult maintenance. Across the range, the ingredients lists tend to lead with a specific named meat rather than an unspecified meat meal, which is generally a sign of a more transparent recipe.
What we stock, and who it suits
Our range includes Alpha's working dog, sensitive dog and puppy dry food recipes. We stock a selection from the wider Alpha catalogue rather than every recipe they make, and what is shown in the grid above reflects what is currently available to order.
This suits owners of working or sporting dogs needing a higher-energy diet, and owners of dogs with a known sensitive stomach looking for a simpler recipe with fewer ingredients to react to. As with any food, whether a specific recipe suits your dog depends on their own needs rather than the brand name.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Alpha Adult Working Maintenance
A complete dry food for adult dogs with lower energy needs, built to help maintain a healthy weight
£28.95

Alpha Adult Dog Sensitive Chicken Rice
Wheat gluten free dry food for adult dogs with dietary sensitivities, made with chicken
From£12.39

Alpha Adult Dog Sensitive Extra Duck & Rice
Wheat gluten free dry dog food for sensitive dogs, made with duck, beef and fish
£42.59

Alpha Sporting Puppy Chicken Rice
A complete food for puppies of working, sporting and racing breeds, built for fast growth
From£11.65

Alpha Sensitive Salmon & Rice
Alpha Sensitive Salmon & Rice is listed in our dry dog food range for dogs. The page brings together the available option labels and the product facts that can be checked, so unsupported claims are left out.
£49.00

Alpha Working Dog Maintenance Chicken
Alpha Working Dog Maintenance Chicken is listed in our dry dog food range for dogs. The page brings together the available option labels and the product facts that can be checked, so unsupported claims are left out.
£29.00

Alpha Working Dog Grain Free Lamb & Potato
Alpha Working Dog Grain Free Lamb & Potato is listed in our dry dog food range for dogs. The page brings together the available option labels and the product facts that can be checked, so unsupported claims are left out.
£45.00

Burgess Supadog Adult Complete Dog Active
Complete dry food for active adult dogs, built around poultry meal and calcium for bone health
£29.15

Breederpack Working Dog
Complete dry food for adult working dogs, 22% protein, mixed-shape crunchy kibble.
£18.99

Taylors Adult & Senior Working Dog Grain Free Chicken
Grain-free complete food for working dogs, chicken-based, in a 12kg sack
£39.99

Webbox Complete Beef
Webbox Working Dog Beef complete dry food, 2kg, with 21.5% protein and 10% fat
£4.25

Webbox Complete Chicken
A complete dry dog food with chicken in the pale discs and peas in the green
£3.29
Common questions
- Is Alpha a good dog food brand?
- Alpha is a UK dry food brand with working, sensitive and puppy formulas built around named meat proteins. Whether a specific recipe suits your dog depends on their age, activity level and any known sensitivities, the same as with any dog food brand.
- Is Alpha dog food suitable for sensitive stomachs?
- Alpha's sensitive range is built around a more limited ingredients list, typically a single named protein alongside rice, which is a common approach for dogs with a known sensitive stomach. Introduce any new food gradually and speak to your vet if problems continue.
- Does Giddy Pets stock the whole Alpha range?
- No, we stock a selection from the range rather than every recipe Alpha makes. What's shown in the grid above is what we currently have available to order, and that changes as stock does.
- Is Alpha food suitable for working dogs?
- Yes, Alpha's working and sporting range is formulated with a higher protein and fat content aimed at genuinely active dogs. A sedentary dog fed the same recipe is more likely to gain unwanted weight than benefit from the extra energy it provides.
- Is Alpha food grain-free?
- Some recipes in the range include grain-free options built around ingredients such as potato or vegetables instead, while others use rice as part of a more traditional recipe. Check the specific product listing for the exact composition, since this varies across the Alpha range rather than being one fixed approach.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.