Hover to zoomSpecifications
- Ash
- 7.5%
- Fat
- 10%
- Brand
- Alpha
- Protein
- 20.0%
- Food type
- Complete
Full description
A dog with a sensitive digestive system does not always need every grain removed from its diet - wheat gluten is the more common trigger, and a recipe that removes specifically that while keeping other easily digested carbohydrates can be the more practical fix. Alpha's Sensitive range is built on that distinction.
The composition is whole maize, whole oats, meat and bone meal, white rice at 12%, poultry meal at 7%, poultry oil, fish meal, whole linseed at 2.5%, brewer's yeast and prebiotic chicory root extract and MOS, each at 0.1%. Protein comes out at 20%, oils and fats at 10%, crude fibre at 4% and crude ash at 7.5%. Alpha describe it as hypo-allergenic and wheat gluten free.
- Wheat gluten free
- Meat and bone meal, white rice 12%, poultry meal 7%
- Protein 20%, oils and fats 10%, crude fibre 4%, crude ash 7.5%
- Fish meal and linseed included for omega-3
- Prebiotic chicory root extract and MOS, each 0.1%
- 3kg or 15kg bag
On the "grain free" question. This recipe still contains whole maize and whole oats, both grains, so despite being labelled hypo-allergenic it is wheat gluten free rather than grain free - worth knowing if your dog's sensitivity has been specifically identified as a grain issue rather than wheat gluten, since this recipe would not remove that trigger.
Who it's for: owners of an adult dog with a wheat gluten sensitivity specifically, who want a recipe built around removing that rather than every grain.
Delivery
Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information
Returns
14 days to change your mind (the shorter window for food, treats and frozen), no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.
Payment
Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.
Common questions
Is this grain free?
No - despite being labelled hypo-allergenic, it contains whole maize and whole oats. It is wheat gluten free rather than grain free.
What is the main protein?
Meat and bone meal, alongside poultry meal at 7% and fish meal.
What is the protein content?
Protein is 20%, with oils and fats at 10%, crude fibre at 4% and crude ash at 7.5%.
Does it contain prebiotics?
Yes, chicory root extract and MOS are both included, each at 0.1%.
Which options can I choose from?
3kg, 15kg. Pick one above before adding to your basket.
How long does delivery take?
Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.
How do I track my order?
As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.
What if I need to return my order?
You have 14 days from delivery to change your mind (food, treats and frozen items have a shorter window). Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.
Alpha Adult Dog Sensitive Chicken Rice
Wheat gluten free dry food for adult dogs with dietary sensitivities, made with chicken
From £12.39
Heavy parcel delivery £4.99- Heavy parcel delivery £4.99
- 14-day returns · free return postage
Size
From £12.39
· tracked · UK mainland estimate · 14-day promise
Secure checkout by Stripe · Card, Apple Pay & Klarna
On the "grain free" question
This recipe still contains whole maize and whole oats, both grains, so despite being labelled hypo-allergenic it is wheat gluten free rather than grain free - worth knowing if your dog's sensitivity has been specifically identified as a grain issue rather than wheat gluten, since this recipe would not remove that trigger.
Why we chose it
Being specific about wheat gluten rather than making a blanket grain-free claim it cannot actually back up is the more honest way to sell a sensitivity food, and that is worth pointing out given how loosely some competitors use the term. The added prebiotics are also a genuine extra for a food at this end of the price range.
— Matt, founder
Why buy from Giddy Pets?
- Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
- Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
- UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
- Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.
Who it suits & helpful guides
Great for dogs of all sizes.
Popular with owners of
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This is an everyday pet product, not a veterinary treatment. For any health concerns, please speak to your vet.
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