Alpha dog food — what we stock
Alpha is a UK complete dry dog food brand, sitting in the everyday, widely available part of the market rather than the boutique or prescription end. We stock a selection from the range alongside the other everyday and premium names on the shelf, and what is shown in the grid above is what we currently have available to order.
Who Alpha are
Alpha positions itself as a straightforward, complete dry dog food, aimed at owners who want reliable everyday nutrition without paying boutique prices. Like most brands at this end of the market, the range covers different life stages and activity levels rather than one single formula for every dog.
As with any dog food, the brand name on the bag matters less than whether the specific recipe suits your dog's age, size and any known sensitivities. A recipe that works well for one dog will not automatically suit another, whatever brand it comes from.
It sits alongside the other everyday and mid-range brands on the shelf rather than the smaller, boutique names, and it is worth judging on the same basis you would judge any of them — the actual ingredients list and life-stage suitability, rather than shelf position or price alone.
What we stock, and who it suits
We stock a selection from the wider Alpha range rather than every recipe the brand makes, and what is available can change as stock does — the grid above reflects what we currently have to order. This tends to suit owners looking for a dependable, no-frills dry food at an accessible price point.
If you are chasing a specific grain-free, single-protein or prescription-style formulation, it is worth checking the exact recipe details against what your dog needs rather than assuming any one brand covers it. Introduce any new food gradually alongside what your dog already eats, and speak to your vet if the change does not settle well.
Because we buy stock in and hold it ourselves rather than listing direct from every manufacturer, our Alpha range reflects what is genuinely available to us at any given time rather than a curated top-to-bottom listing of everything the brand produces — check the grid above for what is currently in stock to order.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Reusable Washable Puppy Training Pad
A quilted, machine-washable training pad that absorbs accidents and locks in moisture with a leak-resistant base. Reusable for puppy toilet training and senior dogs, in several bone and paw prints.
From£7.99
Dog Calming Ear Muffs For Fireworks & Thunder
A soft stretchy snood that wraps snugly over your dog's head and ears to muffle fireworks, thunder and loud noises. Helps nervous dogs feel calmer during storms, travel and grooming.
£11.99
MPS Head Cover — Breathable Dog Head & Ear Protector
A comfortable, breathable alternative to the cone of shame — protects head and ear wounds or bandages while letting your dog move freely.
From£30.99
Leucillin Antiseptic Skincare Spray for Cats & Dogs
A versatile, alcohol-free antiseptic spray that cleans, soothes, and helps protect your pet's skin from bacteria, viruses, and fungi.
From£16.49
Pressure-Activated Pet Cooling Mat
Press down, feel the cool — this pressure-activated mat absorbs body heat and stays up to 10°C cooler than the room, with no freezing required.
From£34.99
Ice-Silk Cooling Dog Bed with Bolster Edge
A breathable ice-silk cooling bed with a soft bolster edge and a cool-touch centre panel that helps your dog stay comfortable through warm weather. No need to freeze or refrigerate, it cools naturally on contact.
From£12.99
Dog Front-Limb Mobility Wheelchair
An adjustable two-wheel walker that supports dogs with front-limb weakness or injury. The lightweight frame and padded supports restore mobility, helping your dog stay active, exercise and enjoy walks with confidence.
From£176.99
Plush Foam Pet Stairs
Soft foam steps with a plush, washable cover that help senior, small or short-legged pets reach the sofa or bed safely. The lightweight, sturdy build reduces jumping strain on ageing joints.
From£21.99
Real-Time GPS Pet Tracker
A compact GPS tracker that clips to most collars for real-time location, geofence alerts and find-me sound.
£29.99
Hooded Dinosaur Dog Raincoat
A waterproof hooded dog raincoat with a fun dinosaur spine and yellow fins. It features full-coverage legs, a reflective strip and a built-in D-ring for a lead, keeping smaller dogs dry and visible on wet walks.
From£29.99
Disposable Female Dog Nappies
Disposable, absorbent nappies for female dogs — a secure, leak-proof fit for seasons (heat), excitable urination and incontinence. Soft, breathable outer with easy hook-and-loop fastening. Sizes XXS to XL.
£8.99
Dog Sports Jacket For Medium & Large Breeds
A sleek zip-up sports jacket with full leg sleeves and reflective trim, designed to keep medium and large dogs warm and dry on cold-weather walks. Easy-fit and snug at the cuffs.
From£24.99
Common questions
- Is Alpha a good brand of dog food?
- Alpha is a widely available UK dry food brand aimed at the everyday end of the market. Whether it suits your dog comes down to the specific recipe matching their age, size and any sensitivities, rather than the brand name alone, the same as with any food you choose.
- Does Giddy Pets stock the whole Alpha range?
- No, we stock a selection from the range rather than every recipe Alpha makes. What is shown in the grid above reflects what we currently have available to order, and that can change over time as stock does.
- What if my dog doesn't get on with a new food?
- Introduce any new food gradually alongside what they are already eating, over several days rather than swapping overnight, and keep an eye on their stools and appetite. If your dog seems unwell or the change does not settle, speak to your vet rather than persisting with it.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.