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Pro Plan 1+ Adult Dog Sensitive Skin Medium Breed Salmon

Dry food for medium breed adult dogs with sensitive skin, made with 17% salmon

£78.49

How often?

£78.49same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 (heavy parcel, not included in free delivery)

Secure checkout by Stripe · Card, Apple Pay & Klarna

On sensitive skin claims

Pro Plan describe this as formulated to help target skin sensitivity, but neither Purina nor this card gives us a clinical study to point to, and a persistent skin problem - redness, hair loss, constant scratching - is a reason to see a vet rather than switch food and wait. This is a food choice, not a treatment.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

A 17% named salmon content on the bag is more specific than most sensitive-skin foods bother to be, and that is what put it on the shelf rather than a competitor's own-brand equivalent. Purina's feeding table by weight and activity also means less guesswork at the bowl than a single blanket serving size.

— Matt, founder

Specifications

Ash: 7.5%
Brand: Pro Plan
Protein: 29%
Crude ash: 7.5%
Food type: Complete
Pack size: 14kg
Crude fibre: 3.0%
Fat content: 18%
Suitable for: Medium breed adult dogs
Salmon content: 17%

Full description

A dog scratching at its own coat is one of the more frustrating things to watch as an owner, because the causes are so often invisible - and food is one of the few variables you can actually change without a vet visit. Pro Plan's answer for a medium breed dog is a salmon-based recipe aimed specifically at sensitive skin.

Salmon makes up 17% of the recipe and rice 14%, with dehydrated salmon protein as a further named ingredient alongside maize gluten meal, animal fat, soya meal and fish oil. Protein overall comes out at 29%, fat at 18%, crude ash at 7.5% and crude fibre at 3.0%. Purina supply a feeding table set out by the dog's body weight and daily activity level, from under an hour to one to three hours a day.

Complete dry food for medium breed adult dogs
Salmon 17%, rice 14% of the recipe
Protein 29%, fat 18%, crude ash 7.5%, crude fibre 3.0%
Contains dehydrated salmon protein and fish oil
Feeding guide set by body weight and daily activity level
14kg bag

On sensitive skin claims. Pro Plan describe this as formulated to help target skin sensitivity, but neither Purina nor this card gives us a clinical study to point to, and a persistent skin problem - redness, hair loss, constant scratching - is a reason to see a vet rather than switch food and wait. This is a food choice, not a treatment.

Who it's for: owners of a medium breed adult dog whose coat could do with support, who want a named fish protein in the recipe rather than a generic "animal derivatives" line.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much salmon is in it?

Salmon makes up 17% of the recipe, with dehydrated salmon protein listed separately alongside it.

What is the protein and fat content?

Protein is 29% and fat is 18%, with crude ash at 7.5% and crude fibre at 3.0%.

Is it suitable for all dog sizes?

This recipe is formulated for medium breed adult dogs specifically.

Will this treat my dog's skin condition?

No. It is a food formulated to support skin health, not a treatment - a persistent skin problem needs a vet.

What size is it?

14kg. Every measurement we hold for this product is in the specifications above.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.