Coachi

Coachi is not a food brand or a toy-for-toy's-sake brand. Almost everything in the range exists to solve a specific mechanical problem in training: getting a treat out fast (the Pro Train Treat Bag clips to a waistband and opens one-handed), getting a dog's attention onto a point (the Target Stick), calling a dog back from distance (the Training Whistle) or giving a puppy something worth chasing that is safer than a stick from the hedge (the Tuggi Ball and Tuggi Helix).

The Waterproof Train Line and the Puppy & Mini Teal Training Lead are the other half of it — length and control for recall work in an open field, before you trust a dog off the lead entirely. None of it is decorative. Every product earns its place by making one part of a training session easier to run consistently.

For a new puppy, the treat bag and a short training lead are the two that matter first — treats need to arrive quickly and consistently for reward-based training to click, and a lead gives you a way to prevent unwanted behaviour rather than only reward wanted behaviour after the fact.

For an adolescent or adult dog working on recall, the Whizzclick or a whistle plus the long waterproof line let you practise coming-back-when-called at a distance you control, in a space where getting it wrong costs nothing. The tug toys are for dogs who are toy-motivated rather than food-motivated — some dogs work harder for a game than a biscuit, and it is worth knowing which kind of dog you have before buying either.