Alpha discount code? Here's our honest answer
If you are looking for an Alpha discount code, we do not currently run one — our prices are simply what they are. What we can tell you is what Alpha actually makes: a UK range of working and everyday dry dog foods, including sensitive and grain-free options, and what we stock from it.
Who Alpha are
Alpha is a UK dry dog food brand built around working and sporting dogs as much as household pets, with recipes covering everyday adult maintenance, active or working dogs, sensitive stomachs, and puppy and junior growth. It sits in the practical, no-frills end of the market rather than the premium boutique end, which is reflected in its pricing and its straightforward recipe naming.
The range includes grain-inclusive recipes for everyday feeding alongside grain-free options for dogs that need or benefit from one, plus formulas aimed specifically at working and sporting dogs with higher energy needs. That range means Alpha covers a genuinely wide spread of dogs rather than specialising narrowly in one type of feeding.
What we stock, and who it suits
Our range includes Alpha's adult working and everyday maintenance recipes, sensitive stomach formulas, and puppy or junior options. What is shown in the grid above reflects what we currently have available to order, not the full Alpha catalogue.
Alpha tends to suit owners who want a straightforward, working-dog-oriented dry food at an accessible price, whether or not the dog in question is actually working. As with any food, whether a specific recipe is right for your dog depends on their age, activity level and any known sensitivities rather than the brand's working-dog reputation alone.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Alpha Adult Working Maintenance
A complete dry food for adult dogs with lower energy needs, built to help maintain a healthy weight
£28.95
Alpha Adult Dog Sensitive Chicken Rice
Wheat gluten free dry food for adult dogs with dietary sensitivities, made with chicken
From£12.39
Alpha Everyday Dog Beef, Chicken & Veg
Complete dry dog food with British beef and chicken, priced for everyday feeding
£15.95
Alpha Sporting Puppy Chicken Rice
A complete food for puppies of working, sporting and racing breeds, built for fast growth
From£11.65
Alpha Adult Working Dog Grain Free Chicken, Potato & Veg
Grain-free complete food for adult working dogs, made with chicken and potato
£45.65
Alpha Adult Dog Sensitive Extra Duck & Rice
Wheat gluten free dry dog food for sensitive dogs, made with duck, beef and fish
£42.59
Alpha Sensitive Salmon & Rice
A salmon and rice dry food for adult dogs with sensitive digestions, made without wheat gluten, soya or dairy.
£49.00
Alpha Working Dog Maintenance Chicken
An energy-controlled chicken dry food for working dogs with lower energy needs or a tendency to put on weight.
£29.00
Alpha Working Dog Grain Free Lamb & Potato
A grain-free lamb and sweet potato dry food for adult working dogs, with no added soya or dairy.
£45.00
James Wellbeloved Grain Free Senior Dry Dog Food Turkey & Veg
Grain-free turkey kibble for senior dogs, with glucosamine and chondroitin for joints
£82.35
Harringtons Just 6 Dry Dog Food Lamb
Grain-free lamb dry dog food in 2KG and 12KG sizes, with size-specific formulas
From£13.99
Forthglade Complete Meal Lightly Baked Chicken
A grain-free complete dry food for adult dogs, lightly baked and built on 50% chicken
From£12.49
Common questions
- Do you have an Alpha discount code?
- No, we do not currently run discount codes for Alpha or any other brand. Our listed prices are what you pay, and we would rather be upfront about that than advertise a code that does not exist.
- Is Alpha a good brand for a non-working pet dog?
- Yes, plenty of household pets do well on Alpha's everyday and sensitive recipes even without a working lifestyle. The higher-energy working formulas are better suited to genuinely active or working dogs rather than a typically sedentary pet, so match the recipe to your dog's actual activity level.
- Does Giddy Pets stock the whole Alpha range?
- No, we stock a selection across the adult, sensitive and puppy recipes rather than every product Alpha makes. What is shown in the grid above is what we currently have available to order, and that can change as stock does.
- What if my dog doesn't get on with a new food?
- Introduce any new food gradually alongside what they are already eating, over several days rather than switching overnight, and watch their stools and appetite closely. If your dog seems unwell or does not settle on the new food, speak to your vet rather than persisting with it.
- Is Alpha suitable for puppies?
- Alpha makes puppy and junior recipes formulated for growth alongside its adult range, so check you have the correct life-stage bag for your dog's age rather than assuming any Alpha product works for a puppy. A vet can advise if you are unsure which stage your dog should be on.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.