Most plush toys fail at the seams, which is why they last an afternoon. Tuffy build differently: several bonded layers of material, multiple rows of stitching, and protective webbing laid over the seams so a dog who has found an edge has nothing to unpick. It is not indestructible, because nothing soft is, but it belongs in a different category from the usual supermarket squeaky.

The boomerang shape gives a dog two ends to grab and gives you something easy to throw, and it floats, so it works for water retrieves and does not sink out of sight in a pond. It is machine washable and should be air dried rather than tumbled, which keeps the bonded layers from separating. Wash it when it starts to smell rather than when it looks dirty, since plush holds saliva long before it looks grubby.

• Multiple bonded layers with several rows of stitching
• Protective webbing over the seams, where plush toys usually fail
• Floats, so it works for water retrieves
• Machine washable, air dry
• 3.8 x 20.3 x 19.1 cm
• Boomerang shape with two ends to grab for tug

On the weight, and on durability. Tough is also not the same as indestructible: a determined power chewer will get through this eventually, so supervise, and retire it when the webbing frays.

Who it's for: Dogs who destroy ordinary plush toys in a single sitting, and owners who want a soft toy that survives fetch, tug and the occasional swim.