James Wellbeloved Puppy Fish & Rice

Complete fish and rice puppy kibble, one animal protein and no beef, pork or wheat

£11.69

How often?

£11.69same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

What the label does not say

Fish is the named protein, but the recipe is not grain free — barley, and white and brown rice, all appear on the ingredient list, so this is not the food to reach for if grain itself is the suspected trigger rather than a specific meat. No feeding chart is published on the pages we can access, so weigh out portions from the guide on the bag rather than a rough guess.

Secure checkout

Tracked delivery

Easy returns

Easy to use, made to last

Why we chose it

Fish is the protein you reach for when chicken and beef have already been tried and ruled out, so it earns its place as a genuine second option rather than a first choice. The omega-3 figure on this one is the highest of the puppy recipes we carry, which is a fair trade for the stronger smell.

— Matt, founder

Specifications

Ash: 8.3%
Fat: 16%
Brand: James Wellbeloved
Fibre: 2%
Calcium: 1.5%
Protein: 28.5%
Food type: Complete

Full description

Not every puppy comes to you fresh from a breeder who fed a hypoallergenic diet, and a good number arrive already carrying a food sensitivity nobody has diagnosed yet. Starting on a single, less common protein like fish gives you a clean baseline: if the itching or the loose stools stop, you have your answer without a trial-and-error tour of every meat in the shop.

Dried fish protein makes up 20.5% of this recipe, alongside white and brown rice, barley and whole linseed. It is a complete food, formulated to be the whole diet rather than a topper, and James Wellbeloved's stated aim across the range is a recipe that excludes beef, pork, soya, eggs, dairy and wheat.

Complete food for puppies, built on fish as the named protein
Protein 28.5%, fat 16.0%, crude ash 8.3%, crude fibre 2.0%
Calcium 1.5% and phosphorus 1.1% for growing bone
Omega-3 at 1.9%, the highest of James Wellbeloved's puppy recipes on record here
Excludes beef, pork, soya, eggs, dairy and wheat
2KG bag

What the label does not say. Fish is the named protein, but the recipe is not grain free — barley, and white and brown rice, all appear on the ingredient list, so this is not the food to reach for if grain itself is the suspected trigger rather than a specific meat. No feeding chart is published on the pages we can access, so weigh out portions from the guide on the bag rather than a rough guess.

Who it's for: owners of a puppy who reacts to more common proteins like chicken or beef, or anyone whose vet has suggested trying a single, less usual protein before ruling anything else out.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

Is fish the only animal protein in this recipe?

It's the named protein James Wellbeloved build the recipe around, at 20.5% dried fish protein — the highest single named ingredient on the list.

Is it grain free?

No. It contains barley, and white and brown rice. Choose a grain-free James Wellbeloved recipe if grain rather than the protein is the concern.

Is it a complete food?

Yes, it's formulated as the whole diet for a puppy rather than something to mix with another food.

How much should I feed?

No feeding chart is published on the pages we can read, so use the guide printed on the bag for your puppy's weight.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.