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James Wellbeloved Adult Dog Light Turkey & Rice

Turkey and rice kibble marketed as 'Light' — honestly, it isn't lower in fat or calories

£11.69

How often?

£11.69same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

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On the "Light" in the name

At 13.7% fat and 366 kcal per 100g, this recipe is not lower in either than you might expect from something marketed as Light — "Light" ranges are usually cut in both. What James Wellbeloved actually provide is a reduced serving on their own feeding chart for dogs prone to gaining weight: for a 10kg dog doing up to an hour of moderate activity a day, that's 125-135g, against 155-170g for a dog at the same activity level who isn't prone to gaining. So the "Light" here is in the portion, not necessarily the food — worth knowing before you pick this over a standard recipe on the name alone.

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Why we chose it

We'd rather say plainly that 'Light' here means a smaller recommended portion, not a lower-calorie recipe, than let the name do the selling on its own. It's still a genuinely useful food for managing a dog's weight — you just need the chart, not the name, to get there.

— Matt, founder

Specifications

Ash: 8.4%
Fat: 13.7%
Brand: James Wellbeloved
Fibre: 3%
Protein: 25.3%
Food type: Complete

Full description

A dog that has been neutered, or has simply slowed down with age, can put on weight on exactly the same bag of food it has always eaten — which is usually the moment an owner reaches for something marked "Light" without checking what has actually changed inside the bag.

Dried turkey protein leads this recipe at 24%, alongside naked oats, barley, and brown and white rice. It is a complete food for adult dogs, and James Wellbeloved's stated approach across the range is to exclude beef, pork, soya, eggs, dairy and wheat.

Complete food for adult dogs, built on turkey as the named protein
Protein 25.3%, fat 13.7%, crude ash 8.4%, crude fibre 3.0%
Omega-3 at 1.1%, omega-6 at 3.4%
Energy 366 kcal per 100g
James Wellbeloved's own chart offers a reduced daily amount for dogs prone to weight gain
1.5KG bag

On the "Light" in the name. At 13.7% fat and 366 kcal per 100g, this recipe is not lower in either than you might expect from something marketed as Light — "Light" ranges are usually cut in both. What James Wellbeloved actually provide is a reduced serving on their own feeding chart for dogs prone to gaining weight: for a 10kg dog doing up to an hour of moderate activity a day, that's 125-135g, against 155-170g for a dog at the same activity level who isn't prone to gaining. So the "Light" here is in the portion, not necessarily the food — worth knowing before you pick this over a standard recipe on the name alone.

Who it's for: owners managing a dog's weight through the reduced portion on this chart, or anyone whose vet has specifically recommended it — rather than anyone assuming the recipe itself is lower in calories.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

Is this lower in fat or calories than a standard turkey recipe?

No — at 13.7% fat and 366 kcal per 100g, it isn't a reduced-calorie recipe. The 'Light' name refers to the reduced portion on James Wellbeloved's feeding chart, not the food itself.

How much should I feed a dog that's prone to weight gain?

James Wellbeloved's chart gives a lower daily amount for dogs prone to gaining weight — for example 125-135g a day for a 10kg dog doing up to an hour of moderate activity, against 155-170g for a dog at the same activity level who isn't prone to gaining.

Is turkey the only protein in this recipe?

Turkey is the named protein it's built around, though the ingredient list also includes fish oil.

Is it grain free?

No. It contains naked oats, barley and rice.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.