"Hypoallergenic" on a dog food usually means one specific thing has been taken out, not everything that could plausibly bother a dog, and here that one thing is wheat — barley, maize and oats are all still in the bag.

This is a barley-led recipe for sporting and working dogs, made without wheat. Barley is the first-listed ingredient, followed by poultry meal (with chicken making up 26% of that meal, per the label), maize, chicken fat, oats at 4%, chicken gravy and peas at 4%, with linseed and yucca extract further down the list. Protein is 21%, fat 10.5%, crude fibre 3% and crude ash 6%, and feeding is guided by weight band.

• Protein 21%, fat 10.5%, crude fibre 3%, crude ash 6%
• Barley is the first-listed ingredient
• Poultry meal included, with chicken at 26% of that meal
• Oats included at 4%
• Made without wheat — barley, maize and oats remain
• Formulated for sporting and working dogs
• 4KG bag

On "hypoallergenic". This removes wheat specifically, not grain as a whole — barley, maize and oats are all still in the recipe. A dog that reacts to grain generally, rather than wheat in particular, won't be covered by switching to this one. Worth checking with a vet which trigger is actually suspected before assuming wheat-free solves it.

Who it's for: sporting or working dogs whose owner has identified, or suspects, a wheat sensitivity specifically, rather than a broader grain intolerance.