A puppy eating five kilograms one month can be eating thirty the next, which is why a feeding guide printed as a single daily amount is only ever right for one size of dog on one day of its life. Barking Heads answer that with a table that runs from 5kg right up to 30kg and beyond, so the guidance moves with the puppy rather than staying fixed.

The recipe itself is 85% chicken, split between 60% fresh deboned chicken and 25% chicken broth, slow cooked with sweet potato, carrot, courgette and peas rather than cereal fillers. It is a complete food, formulated to be the whole meal rather than something added to another food, and it carries no added grain.

• 85% chicken (60% fresh deboned chicken, 25% chicken broth)
• Crude protein 11%, crude fat 7%, crude fibre 0.8%, crude ash 2.5%
• Moisture 76%, typical of a wet recipe
• Grain-free
• 300G pouch
• Vitamin D3 and vitamin E added per kilogram, alongside zinc, manganese, copper and iodine

What the label does not say. Barking Heads publish a feeding table by weight rather than a single daily amount, and no calorie-per-portion figure is given, so working out how many pouches a particular puppy needs means following that table rather than guessing from the pouch size alone.

Who it's for: puppies anywhere between 5kg and 30kg-plus who need a grain-free wet food with the portion worked out for their actual size, not a generic average.