Puppies are not fussy eaters by nature — that mostly gets trained into them later — so a food doesn't need to work very hard on flavour, only on the label that gets a person to buy the bag in the first place.

This is a complete dry food for puppies from 6 weeks to 24 months, built mainly on whole grains — 49% cereals — with meat and animal derivatives, vegetable-origin ingredients, oils and fats, vegetable protein extracts and small amounts of dried pea, dried carrot and spirulina. It comes as a 2.85KG bag.

• Protein 25%, fat content 12%, fibre 3%
• DHA at 0.045%, omega-3 at 0.27%, omega-6 at 2.7%
• Cereals (wholegrains) make up 49% of the recipe
• Meat and animal derivatives include 4% chicken
• Vitamin and trace element top-up: vitamin A, D3, E, iron, iodine, copper, manganese, zinc and selenium
• One half-pint mug holds approximately 100g

What "Chicken" means on this bag. The name leads with chicken, but the composition panel shows chicken makes up 4% of the recipe, inside a wider "meat and animal derivatives" category — the bulk of the food is the 49% cereals listed first. It's a genuine ingredient, just not the headline amount the name implies.

Who it's for: owners feeding a puppy from around 6 weeks through to 24 months who want a straightforward, cereal-based complete food — not owners specifically looking for a high-meat-content recipe.