Dog food for adult dogs
Adult dog food is the biggest and least specialised category on the shelf, which makes it the hardest one to shop by name alone — the real question is not which brand, but which format, protein and size band actually fits your dog's size, activity level and any known sensitivities.
Start with format
Dry kibble is the cheapest per serving, keeps longest, and is easiest to portion precisely for a dog on a fixed daily amount, which makes it the default many households settle on. Wet food carries more moisture and stronger smell and flavour, which can help with a fussier eater, but needs using within a day or two of opening and is less practical to leave down all day.
Raw and frozen formats sit apart from both — they need freezer space, defrosting in the fridge rather than at room temperature, and the same hygiene care you would use with raw meat in your own kitchen. None of the three formats is objectively better; they suit different households and different dogs.
Match the food to your dog's size and activity
A working or very active dog burns meaningfully more energy than a dog getting two lead walks a day, and needs either a higher-calorie food or more of a standard one to keep up — feeding a sedentary dog's portion to a working dog, or vice versa, shows up over time as weight loss or weight gain even on a good-quality food.
Breed size matters too, mainly through kibble size and, for very large or giant breeds, joint-conscious formulation, though this matters far more at the puppy stage than in adulthood, where it becomes more a question of comfort chewing than developmental risk.
Choosing a protein
Chicken and turkey are the most widely used proteins and rarely the cause of a food sensitivity, which is why they are the default starting point for most complete foods. Beef, lamb and fish recipes exist as alternatives for dogs kept off poultry or for owners who simply want variety, without one being nutritionally superior to another for a dog with no known issue.
If your dog has a suspected sensitivity, a single-protein recipe makes it far easier to identify what does or does not agree with them than a recipe blending several meats together, and it is worth introducing any new protein gradually rather than switching outright.
Making a change without upsetting your dog's stomach
Whatever you choose, introduce it gradually over several days, mixing increasing amounts of the new food in with the old rather than swapping in one sitting. Watch stools, appetite and energy over the following week or two as the real test of whether a food suits your dog, rather than the ingredient list alone.
If your dog reacts badly to a new food, or loses weight without explanation on food that should be adequate, that is worth a vet visit rather than a third or fourth food change in a row.
What we stock
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Reusable Washable Puppy Training Pad
A quilted, machine-washable training pad that absorbs accidents and locks in moisture with a leak-resistant base. Reusable for puppy toilet training and senior dogs, in several bone and paw prints.
From£7.99
Dog Calming Ear Muffs For Fireworks & Thunder
A soft stretchy snood that wraps snugly over your dog's head and ears to muffle fireworks, thunder and loud noises. Helps nervous dogs feel calmer during storms, travel and grooming.
£11.99
MPS Head Cover — Breathable Dog Head & Ear Protector
A comfortable, breathable alternative to the cone of shame — protects head and ear wounds or bandages while letting your dog move freely.
From£30.99
Leucillin Antiseptic Skincare Spray for Cats & Dogs
A versatile, alcohol-free antiseptic spray that cleans, soothes, and helps protect your pet's skin from bacteria, viruses, and fungi.
From£16.49
Pressure-Activated Pet Cooling Mat
Press down, feel the cool — this pressure-activated mat absorbs body heat and stays up to 10°C cooler than the room, with no freezing required.
From£34.99
Ice-Silk Cooling Dog Bed with Bolster Edge
A breathable ice-silk cooling bed with a soft bolster edge and a cool-touch centre panel that helps your dog stay comfortable through warm weather. No need to freeze or refrigerate, it cools naturally on contact.
From£12.99
Dog Front-Limb Mobility Wheelchair
An adjustable two-wheel walker that supports dogs with front-limb weakness or injury. The lightweight frame and padded supports restore mobility, helping your dog stay active, exercise and enjoy walks with confidence.
From£176.99
Plush Foam Pet Stairs
Soft foam steps with a plush, washable cover that help senior, small or short-legged pets reach the sofa or bed safely. The lightweight, sturdy build reduces jumping strain on ageing joints.
From£21.99
Real-Time GPS Pet Tracker
A compact GPS tracker that clips to most collars for real-time location, geofence alerts and find-me sound.
£29.99
Hooded Dinosaur Dog Raincoat
A waterproof hooded dog raincoat with a fun dinosaur spine and yellow fins. It features full-coverage legs, a reflective strip and a built-in D-ring for a lead, keeping smaller dogs dry and visible on wet walks.
From£29.99
Disposable Female Dog Nappies
Disposable, absorbent nappies for female dogs — a secure, leak-proof fit for seasons (heat), excitable urination and incontinence. Soft, breathable outer with easy hook-and-loop fastening. Sizes XXS to XL.
£8.99
Dog Sports Jacket For Medium & Large Breeds
A sleek zip-up sports jacket with full leg sleeves and reflective trim, designed to keep medium and large dogs warm and dry on cold-weather walks. Easy-fit and snug at the cuffs.
From£24.99
Common questions
- What's the best format of dog food — dry, wet or raw?
- None is objectively best; each suits different households. Dry is cheapest and easiest to portion, wet suits fussier eaters and needs using quickly once opened, and raw needs freezer space and careful hygiene. Choose based on what fits your routine and your dog's preference.
- Do all adult dogs need the same amount of protein?
- No, activity level makes a real difference — a working or very active dog needs more energy and often more protein than a dog on modest daily walks. Match the food, or the amount fed, to how active your dog actually is rather than a single standard figure.
- How do I know if a protein doesn't agree with my dog?
- Watch for signs like itching, ear problems, or ongoing loose stools after introducing a new food. A single-protein recipe makes it easier to identify the cause than a mixed-meat one, and persistent symptoms are worth discussing with your vet.
- How often should I switch my adult dog's food?
- There is no need to switch regularly if your dog is doing well on their current food — coat condition, stool quality and energy are the signs to watch, not variety for its own sake. Change gradually and only when there is a genuine reason to.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.