What's actually in Naturediet dog food
Naturediet builds its food around a short, readable ingredients list rather than a long one padded with fillers, and that's the main thing that sets the brand apart on the shelf. The Feel Good range mixes a named meat with rice, vegetables and a small amount of added oils and minerals, while Purely strips things back further to a single named meat with almost nothing else.
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What's in the Feel Good range
Feel Good recipes lead with a named meat — chicken, turkey, salmon or lamb depending on the tub — followed by rice, carrots and a short list of vegetables, with no wheat, soya or added sugar on the label. It's a wet, complete food, so it's designed to meet a dog's full nutritional needs on its own rather than as a topper.
The texture is soft and moist rather than chunks in gravy, which suits older dogs or fussier eaters who find drier kibble harder to manage. Because the ingredients list stays short across the range, it's also one of the easier wet foods to check against a specific sensitivity, since there are fewer components to rule in or out.
What's different about Purely
Purely goes a step further than Feel Good by reducing the recipe to essentially one named meat and almost nothing else — no vegetables, no added grains, just meat prepared as a complete food. It's aimed at dogs who need the simplest possible ingredients list, whether that's for an elimination approach to a suspected sensitivity or an owner who wants to know exactly what's going into the bowl.
Because it's so stripped back, Purely is worth checking against your dog's actual needs rather than assuming simpler is automatically better — a healthy dog with no sensitivities doesn't need a single-ingredient diet, and the wider Feel Good range gives more variety for dogs who tolerate a broader recipe without any issue.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Naturediet Feel Good Puppy Chicken with Rice & Carrots — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A complete wet food for puppies, built on 60% chicken with rice and carrots
£20.99

Naturediet Purely Chicken — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A grain-free, high-meat wet dog food pate in a resealable carton, 92% chicken
£23.89

Naturediet Feel Good Senior Dog Turkey & Chicken — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A lighter turkey and chicken wet dog food for seniors, in a shelf-stable carton
£20.99

Naturediet Purely Salmon & White Fish — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A 390g grain-free wet food, 64% salmon and 28% whitefish, for adult dogs over 12 months
£23.89

Naturediet Feel Good Grain Free Chicken — 18 x 390g Cartons
Sold as a case: 18 x 390g cartons. A 390g grain-free wet food, 60% chicken, for adult and senior dogs with sensitive tummies
£28.69

Naturediet Feel Good Salmon & White Fish — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A salmon and white fish wet dog food in a shelf-stable carton, led by salmon
£20.99

Naturediet Feel Good Lamb with Rice & Carrots — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A single-protein lamb wet dog food in a shelf-stable carton, for adult dogs
£20.99

Naturediet Feel Good Grain Free Lamb — 18 x 390g Cartons
Sold as a case: 18 x 390g cartons. A 390g grain-free wet food, 60% lamb, for adult and senior dogs with sensitive tummies
£28.69

Naturediet Feel Good Chicken with Rice & Carrots — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A single-protein chicken wet dog food for adults, in a shelf-stable carton
£20.99

Naturediet Feel Good Turkey & Chicken — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A complete wet food for adult dogs with turkey and chicken in equal measure, in a reclosable carton
£20.99

Naturediet Purely Lamb — 12 x 390g Cartons
Sold as a case: 12 x 390g cartons. A grain-free, high-meat wet dog food pate in a resealable carton, 92% lamb
£23.89

Naturediet Feel Good Grain Free Salmon — 18 x 390g Cartons
Sold as a case: 18 x 390g cartons. A 390g grain-free wet food, salmon and whitefish, suitable from 6 months through to senior
£28.69
Common questions
- Is Naturediet grain-free?
- The Purely range contains no added grain at all, while Feel Good uses rice in most of its recipes rather than wheat or other grains some dogs react to. Check the specific tub if grain-free matters for your dog, since it varies by range rather than being true of the whole brand.
- Does Naturediet make food for puppies?
- Yes, there's a puppy recipe within the Feel Good range, built around chicken with rice, carrots and vegetables in the same soft, complete format as the adult range, sized and formulated for a growing dog's needs.
- How should Naturediet be stored once opened?
- Like any wet food, an opened tub or pouch should be covered and kept refrigerated, and used within the timeframe printed on the pack, generally a couple of days. It's a fresh-style recipe with fewer preservatives than some wet foods, so it doesn't keep as long once opened as a heavily processed alternative.
- Is Naturediet suitable for dogs with sensitive stomachs?
- Many owners choose the brand for exactly that reason, because the short ingredients list and named single proteins make it easier to identify what might be causing a reaction. It isn't a guarantee for every dog, and a genuinely sensitive stomach is worth discussing with a vet before switching foods.
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Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.