Toys with limbs get carried, and toys that get carried get loved rather than abandoned under the sofa. The turkey shape gives a dog wings, a neck and a tail to take hold of, which makes it easy to snatch up mid-run and satisfying to shake, and shaking is the motion most dogs are really after when they pick a soft toy up in the first place.

Underneath the barnyard styling it is built the way every Tuffy is: several layers of material bonded together, multiple rows of stitching along each seam rather than a single line, and webbing sewn over the seams to take the pulling load. That construction is why they outlast ordinary plush by such a margin. It floats as well, so it doubles as a water retrieve toy, and the whole thing goes in the machine.

• Multiple bonded layers of material
• Several rows of stitching on every seam
• Protective webbing over the seams
• Floats, for water play and retrieving
• Machine washable, air dry
• 33 x 25.4 x 17.8 cm, around 320 g

No soft toy is chew-proof. Tuffy toys take far more punishment than standard plush, but a dog left alone with one in a determined mood will find a way in eventually. Keep it as a supervised play toy, check the seams after rough sessions, and retire it at the first opening rather than after the filling is out on the rug.

Who it's for: Dogs who shake and carry their toys and go through normal plush quickly, including those who like retrieving from water.