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James Wellbeloved Senior Dry Dog Food Chicken & Rice

A hypoallergenic dry food for senior dogs, built around single-source chicken protein

£69.75

How often?

£69.75same price, however often you have it

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 (heavy parcel, not included in free delivery)

Secure checkout by Stripe · Card, Apple Pay & Klarna

On the recipe order

Brown rice at 26% leads the composition here, ahead of chicken at 16.5% — lower than the standard adult version's chicken-forward recipe, which fits a senior formula's lower protein and fat targets rather than being a sign of a weaker recipe.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

The boosted vitamin E, at 460mg, is a genuine sign this is a distinct senior formula rather than a relabelled adult bag with a new picture on the front. Lower protein and fat suit an older, less active dog without cutting corners on the hypoallergenic single-source approach.

— Matt, founder

Specifications

Ash: 5.1%
Fat: 9.4%
Brand: James Wellbeloved
Fibre: 3.5%
Protein: 20.1%
Food type: Complete
Pack size: 15KG
Vitamin E: 460mg
Fat content: 9.4%
Suitable for: Senior dogs
Protein source: Chicken

Full description

An older dog's digestion and energy needs shift, which is the case for a senior recipe rather than simply feeding less of the adult food — a senior formula is built with different proportions from the start, not just a smaller portion of the same bag.

This James Wellbeloved recipe leads with brown rice (26%) ahead of dried chicken protein (16.5%), then naked oats, barley, white rice (10%), whole linseed (3.5%), poultry fat, chicken gravy, sugar beet pulp, alfalfa meal, pea fibre, seaweed (0.5%), minerals, fish oil, nettles, parsley, chicory extract (0.1%), glucosamine (0.045%), yucca extract (0.02%) and chondroitin (0.005%). Protein and fat both sit lower than the standard adult recipe, and vitamin E is boosted to 460mg to support an older dog's immune system.

Protein 20.1%, fat content 9.4%, crude ash 5.1%, crude fibre 3.5%
Omega-3 fatty acids 1.0%, omega-6 fatty acids 2.5%
Energy 353 kcal per 100g
Vitamin E raised to 460mg for a senior dog's immune system
Single source animal protein: chicken
15KG sack

On the recipe order. Brown rice at 26% leads the composition here, ahead of chicken at 16.5% — lower than the standard adult version's chicken-forward recipe, which fits a senior formula's lower protein and fat targets rather than being a sign of a weaker recipe.

Who it's for: owners of a senior dog with a suspected sensitivity to a common protein, who want a lower-energy, single-source chicken recipe built for an older dog's needs.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

What's the single protein source?

Dried chicken protein, at 16.5% of the recipe.

How does this differ from the standard adult Chicken & Rice recipe?

Protein and fat are both lower (20.1% and 9.4% here), and vitamin E is raised to 460mg to support an older dog's immune system.

What does it exclude?

Beef, pork, soya, eggs, dairy and wheat, the ingredients most commonly linked to sensitivities.

What's the energy content?

353 kcal per 100g.

What size is it?

15KG. Every measurement we hold for this product is in the specifications above.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.