Most dog toys are generic shapes in different colours, so a genuinely licensed character design is one of the few things that actually makes one toy different from another on the shelf.

This is an officially licensed Minion dog toy - the Bob design - built as a double tug rope with crinkle material and a squeaker built in, plus embroidered facial details. It's rated as a large size, measuring 43 x 15 x 8cm, and is also available in a small size for a different dog.

• Officially licensed Minion dog toy design
• Crinkle material and squeaker inside
• Embroidered facial details
• Large size: 43 x 15 x 8cm
• Also available in a small size

What's not on the card. Happy Pet don't give a material breakdown beyond "crinkle materials" and rope, and there's no weight figure, so if you need to know exactly what it's made of for an allergy or sensitivity reason, that detail isn't supplied.

Who it's for: owners of larger dogs who enjoy tug and fetch and would like a recognisable licensed character rather than a plain rope toy, particularly Minion fans buying for themselves as much as the dog.