Hover to zoomFull description
A puppy's skin is more reactive than an adult dog's, which is why a shampoo aimed at puppies tends to strip out anything that could cause a reaction rather than adding fragrance to make bathtime feel nicer - the priority is calm skin, not a nice smell.
This shampoo is built around organic aloe vera, starflower and evening primrose extracts, described as a calming mix that gently cleanses and hydrates sensitive or puppy skin. It's 97% natural and fragrance free, and For All DogKind say the formula includes a natural flea deterrent while being free from sulphates, parabens and petrochemicals. It's made in England and dilutes at a ratio of 32 parts water to 1 part shampoo, so a little goes a long way.
- 97% natural formula
- Fragrance free
- Contains organic aloe vera, starflower and evening primrose extracts
- Free from sulphates, parabens and petrochemicals
- Contains a natural flea deterrent
- Dilutable 32:1, made in England
On the flea deterrent. "Contains a natural flea deterrent" is the maker's description, not a claim that this shampoo treats or prevents a flea infestation on its own - if fleas are an active problem, this isn't a substitute for a dedicated flea treatment.
Who it's for: owners bathing a puppy for the first few times, or any dog with sensitive skin, who want a fragrance-free formula with a short, mostly-natural ingredient list.
Delivery
Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information
Returns
30 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.
Payment
Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.
Common questions
Is it suitable for puppies?
Yes, it's specifically formulated for sensitive or puppy skin.
Does it have a strong scent?
No, it's fragrance free.
How natural is the formula?
For All DogKind describe it as 97% natural.
Do I need to dilute it before use?
Yes, it dilutes at a ratio of 32 parts water to 1 part shampoo.
Will it get rid of fleas?
It contains a natural flea deterrent as described by the manufacturer, but it isn't a substitute for a dedicated flea treatment if fleas are already a problem.
How long does delivery take?
Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.
How do I track my order?
As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.
What if I need to return my order?
You have 30 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.
For All DogKind Sensitive & Puppy Natural Shampoo
A 97% natural, fragrance-free shampoo for puppies and dogs with sensitive skin
£9.99
Delivery £2.99 · free over £39£9.99
- Delivery £2.99 · free over £39
- 30-day returns · free return postage
· tracked · UK mainland estimate · 30-day promise
Secure checkout by Stripe · Card, Apple Pay & Klarna
On the flea deterrent
"Contains a natural flea deterrent" is the maker's description, not a claim that this shampoo treats or prevents a flea infestation on its own - if fleas are an active problem, this isn't a substitute for a dedicated flea treatment.
Why we chose it
Fragrance-free matters more on a puppy or sensitive-skinned dog than it does on a healthy adult coat, and 97% natural with nothing added for scent is a genuinely short way to describe an ingredient list. Diluting 32:1 also means one bottle covers a lot of baths before it runs out.
— Matt, founder
Why buy from Giddy Pets?
- Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
- Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
- UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
- Easy returns30 days to change your mind, no interrogation. If it’s not right, we’ll make it right.
Who it suits & helpful guides
Great for dogs of all sizes — especially anxious or nervous pets, fresh-water fans, coat care.
Popular with owners of
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This is an everyday pet product, not a veterinary treatment. For any health concerns, please speak to your vet.
Frequently bought together


- This item: For All DogKind Sensitive & Puppy Natural Shampoo£9.99
- £5.49
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