Some dogs never make peace with the bath, and some walks end too late in the evening to start one. This is the middle ground: a foaming cleanser you pump straight onto a dry coat, work in with your fingers, and brush through. No taps, no towels drying over the radiator, and no hour of a damp dog steaming quietly on the sofa while the bathroom drains.

The foam lifts dirt and neutralises odour rather than masking it, and the formula is pH-balanced for canine skin, which sits at a different level from ours — human shampoo strips a coat for exactly that reason. It is vegan and paraben-free, and gentle enough for puppies from eight weeks, so it doubles as an early introduction to being handled and groomed before a proper bath is ever attempted.

• Waterless foaming formula: pump on, massage in, brush through
• Cleans, conditions and deodorises in a single step
• pH-balanced for dog skin, vegan and paraben-free
• Suitable for all coat types and for puppies from eight weeks
• Choice of Baby Fresh or Coconut and Lime fragrance
• 200ml pump bottle, small enough for the dog bag

What it will and will not do. A no-rinse foam is for a dog who is dusty, damp or a bit stale between baths. It is not a substitute for a proper wash after a roll in something foul, and it will not shift caked mud — let that dry, brush it out first, then use the foam on whatever is left behind.

Who it's for: Bath-averse dogs of any breed, thick-coated retrievers between grooms, spaniels home late from a wet field, and puppies being eased gently into a grooming routine.