Between October and March most walks happen at one end of the day or the other, and reflective trim earns its place long before the padding does. This quilted coat carries it around the edges rather than as a single bright patch, which outlines the shape of a dog to an approaching driver; recognising a shape at distance is what actually makes someone slow down, and a lone dot of light does not manage it.

The quilting is light rather than heavy, and that suits British winters better than it might sound. Most days here are damp and hovering around freezing rather than genuinely arctic, and a bulky coat leaves a dog panting on the way home. A small zip pocket on the back takes a spare poo bag, a key or a couple of treats, and the fastening is designed to go on and come off in one movement at the door. Thirty variations cover XS to 3XL.

• Quilted padding, warm without being bulky
• Reflective trim outlining the coat for low light
• Small zip pocket for bags, keys or treats
• Quick on-and-off fastening
• Sizes XS to 3XL in pink, yellow, red and grey
• Packed weight 60g to 203g depending on size

On the pocket and the sizing. That pocket takes a folded bag and a key, not a phone, so treat it as a convenience rather than a reason to go out empty-handed. We hold no size chart either, so measure back length from collar to tail base and chest girth behind the front legs, send both numbers, and we will match them for you.

What the options mean. Sizes run from XS to 3XL — £12.99 for the smallest, £17.99 for the largest.

Who it's for: Dogs walked along roads and unlit paths through the dark months, in a range covering most small and medium breeds.