A dog with dry, flaky skin is usually treated from the outside — a shampoo, a spray — when the thing making it flaky in the first place is happening in what it eats.

This is a dietary supplement rather than a shampoo: starflower oil added to your dog's food, on the reasoning that a fatty-acid boost from the inside helps skin hold moisture rather than just coating it. It's part of what Exmarid frame as a three-step system — cleanse, soothe, then supplement — though this bottle is only the supplement step.

• 150ml bottle
• Starflower oil supplement added to food, not applied to the coat
• The supplement step of Exmarid's three-part skincare system (cleanse, soothe, supplement)
• No dosage or feeding rate specified on the information we have

What's not on the label passed to us. Exmarid don't give us a percentage for the starflower oil, a daily dose, or an ingredients breakdown beyond "starflower oil" — so treat this as a general skin-support add-on rather than something with a measured active dose, and check with a vet before combining several skin products at once.

Who it's for: owners already following Exmarid's skincare system, or anyone whose dog's dry skin hasn't settled with topical products alone and wants to add something to the food bowl instead.