A puppy's mouth is a different shape depending on what it will grow into, which is the actual reason this recipe comes in more than one kibble size rather than one bag trying to suit every breed at once — the nutrition stays the same, the size of the piece changes.

The recipe is built on dried chicken and turkey (29%, of which chicken is 21%) plus fresh chicken at a further 15%, with DHA included specifically to support learning during a puppy's early stages. Calcium and phosphorus are balanced at 1.3% and 1.1% for developing bones.

• Available in kibble sizes for small, medium and large breed puppies
• Dried chicken and turkey 29% (21% chicken), plus fresh chicken 15%
• Protein 30%, fat content 18%, crude ash 6.3%, crude fibre 2%
• DHA at 0.18%, supporting learning and trainability
• Calcium 1.3%, phosphorus 1.1%, for developing bones
• Feeding table covers puppies aged 2-12 months across a range of adult weights

One thing worth knowing. The formula is shared across the range, but the daily feeding table is specific to each kibble size and adult weight bracket — check you're feeding the amount for the size you actually have, since a medium-breed table won't match a small or large breed puppy's needs.

Who it's for: owners of a growing puppy of any breed size who want the same nutritional formulation matched to a kibble their puppy can actually manage.