There is a particular joy in a dog who wants to bring you something, and a rolled newspaper is about the most satisfying shape there is to carry. Long enough to grip across the middle, light enough to trot around with, floppy enough to shake hard. The printed newsprint design is a joke for your benefit; as far as the dog is concerned the crinkle inside is the entire point.

Under the plush cover sits a crinkle layer that crackles when the toy is squeezed or shaken, along with a soft squeak. Those two sounds work differently: the crinkle rewards mouthing and carrying, while the squeak rewards a firmer bite, so the toy stays engaging across several kinds of play. Being light and soft-sided also makes it a sensible indoor toy, since it will not chip skirting boards when it is thrown down the hall.

• Plush toy printed as a folded newspaper
• Crinkle filling for sound when shaken
• Built-in gentle squeak
• Lightweight, suits indoor fetch and carrying
• Soft-sided and comfortable to hold in the mouth
• Single design, one size

Not for serious chewers. Plush, crinkle film and a squeaker are no match for a dog who dismantles toys, and swallowed crinkle material is a genuine hazard. Supervise play and retire it the moment a seam goes. It is also worth saying plainly that a soft toy does not clean teeth in any meaningful sense, whatever similar products claim. For that you want a proper dental chew.

Who it's for: Gentle-mouthed dogs who like to fetch, carry and squeak, and owners who want an indoor toy with a bit of humour in it.