Two tins from the same brand can carry very different amounts of actual fish or meat once you get past the front label, so it is worth reading what a cereal-first recipe actually contains before assuming it is fish food.

This Chappie can leads its composition with cereals, including 0.7% rice (equivalent to 4% cooked rice), followed by fish and fish derivatives at 14% whitefish and meat and animal derivatives at 4% chicken, plus oils and fats, minerals and Provence herbs. It comes out at protein 6.5%, fat 3.0%, fibre 1.0%, ash 1.7%, calcium 0.35%, phosphorus 0.24%, moisture 72.0%, omega-6 fats 1.3% and 109.0 kcal per 100g.

• Cereals first, including 0.7% rice (equivalent to 4% cooked rice)
• Whitefish 14%, chicken 4%
• Protein 6.5%, fat 3.0%, moisture 72.0%
• Calcium 0.35%, phosphorus 0.24%, omega-6 fats 1.3%
• 109.0 kcal per 100g
• Complete food, developed with vets, no artificial colours or flavours

On the recipe: cereals lead the composition ahead of the whitefish (14%) that gives the tin its "with white fish" name — this is a cereal-based complete food with fish and a little chicken added, at a low overall protein figure of 6.5%.

Who it's for: owners feeding a straightforward, low-cost complete diet who want fish named on the tin, on the understanding that cereal comes first in the recipe.