The name on a tray of wet dog food is usually the flavour with the best marketing, not necessarily the biggest ingredient — which matters more on this shelf than almost anywhere else in the shop, because the percentage breakdown is printed right there on the composition list if you know to look for it.

This is a complete wet food in loaf format, foil-sealed, made from 56% meat and animal derivatives (95% of that described as natural), alongside vegetables including green beans, cereals, other vegetable derivatives and minerals. Of that 56% meat content, Cesar specify only 4% as lamb and 4% as turkey — the rest is the unnamed 'meat and animal derivatives' category.

• 150G foil tray, loaf format
• Meat and animal derivatives 56% (of which lamb 4%, turkey 4%)
• Protein 10%, fat content 4.7%, crude fibre 0.5%, moisture 80.4%
• Energy 89 kcal/100g
• 100% complete and balanced for adult dogs
• Vegetables including green beans 4%

On the name. 'Juicy Lamb and Turkey' names the flavour, but of Cesar's own 56% meat and animal derivatives content, only 4% is specified as lamb and 4% as turkey by name — the rest of that 56% is the generic 'meat and animal derivatives' category, which does not say what species it is. That is worth knowing if you are feeding for a specific protein, rather than a flavour.

Who it's for: an owner feeding an adult dog a familiar supermarket-tier wet food, buying it for the flavour their dog likes rather than for a named-protein diet.