Product description

A complete wet food with a deliberately short ingredient list: lamb, carrots, brown rice and minerals, and nothing else on the label.

Lamb is 26% of the recipe, carrots 25% and brown rice 13%. That is an unusually high share of vegetable and grain alongside the meat, and it is the brand's house approach rather than an accident — the recipes are built to be simple and easy to digest rather than to lead with the highest possible meat figure.

Lamb 26%, carrots 25%, brown rice 13%, minerals
Analysis: protein 5.6%, fat 3%, fibre 0.5%, ash 2%, moisture 77%
A complete food, so it needs nothing added
150g and 395g sizes

On the protein figure. Wet food reads far lower than dry on an analysis panel because it is mostly water — 77% here. Comparing 5.6% protein in a wet food against 25% in a dry one is comparing two different things, and it is the most common misreading of a pet food label.

Who it's for: owners of adult dogs who want a simple, short-ingredient wet food, and anyone feeding a dog that does better on a plainer recipe.

Why we chose it

Four ingredients on the label and no filler list to work through. Recipes this plain suit dogs that react to richer foods, and the brown rice and carrot share means it behaves differently from the meat-maximising wet foods it sits next to on the shelf.

— Matt, founder

Product details

Ash: 2%
Fat: 3%
Brand: Burns
Fibre: 0.5%
Protein: 5.6%
Moisture: 77%
Food type: Complete

Delivery, returns & payment

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind (the shorter window for food, treats and frozen), no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

What is in it?

Lamb at 26%, carrots at 25%, brown rice at 13% and minerals. Nothing else is listed.

Is it a complete food?

Yes, it is labelled complete, so it can be fed on its own.

Why is the protein only 5.6%?

Because wet food is mostly water — 77% moisture here. Wet and dry foods cannot be compared on their analysis panels directly.

Does it contain grain?

Yes, brown rice at 13%.

Which options can I choose from?

7 x 150g trays, 8 x 395g trays. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind (food, treats and frozen items have a shorter window). Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.