Arm & Hammer Fresh Coconut Dental Kit Dogs

Teeth are the job everyone means to start on Sunday. It rarely fails because of the toothpaste; it fails because the brush is the wrong shape for a mouth that does not want it there, and by day three the whole idea has been quietly dropped.

This kit hedges that with two brushes rather than one. There is a 360° toothbrush, shaped so the head cleans whichever way it is turned, and a premium silicone finger brush made from a soft flexible material that Arm & Hammer describe as acting like a massager along the gum and teeth line — that is the one for a dog that will not tolerate a handle. The paste is coconut oil-based rather than water-based, which Arm & Hammer say makes it cling to teeth and gums for a longer-lasting clean, and it is a coconut mint flavour. The Arm & Hammer name has been in this business for over 150 years.

• 360° toothbrush
• Premium silicone finger brush
• Coconut mint toothpaste, coconut oil-based
• Coconut oil-based formula clings rather than washing away
• For dogs, with a separate puppy variety available
• Sold as a single starter kit

No sizes, no volume, no ingredient list. We do not have the tube size, the brush length or what is in the toothpaste beyond "coconut oil-based", and none of it has been published to us. Two honest limits, too. A finger brush means putting your finger in a dog's mouth, which is a judgement to make about your particular dog rather than a technique to try on a bad day. And brushing manages what has not hardened yet — tartar already stuck to a tooth is a scale and polish at the vet, not something any kit shifts.

Who it's for: the owner of a dog whose teeth have just been mentioned at a check-up, who wants both brush styles in one box rather than buying the wrong one first.