Who makes Eukanuba?
Eukanuba is owned and manufactured by Mars Petcare, the same company behind brands including Pedigree, Whiskas and Royal Canin. The brand started life under Procter & Gamble, alongside its sister brand Iams, before Mars bought P&G's pet care business in 2014. Since then Eukanuba has continued as a distinct brand within the Mars portfolio, aimed at the performance and breed-size-specific end of the dry dog food market.
Eukanuba's background and where it sits today
Eukanuba was originally developed by The Iams Company in the United States before both Iams and Eukanuba became part of Procter & Gamble's pet care division. Mars, Incorporated bought that business from P&G in 2014, and Eukanuba has continued to operate as its own brand within Mars's much larger pet food portfolio ever since.
The brand's recipes tend to focus on breed size — small, medium, large and giant — and life stage, positioning Eukanuba toward owners who want a food matched fairly specifically to their dog's size and activity level rather than a single one-size-fits-all formula.
What we stock, and who it suits
Our range includes Eukanuba puppy and adult recipes across several breed sizes and proteins, including large breed and grain-free options. What's shown in the grid above reflects a selection from the wider Eukanuba range rather than every product the brand makes, and that selection can change as stock does.
It tends to suit owners who want a food matched to their dog's specific size category — particularly large and giant breed owners, where breed-size-specific formulation is more likely to matter for growth and joint development than it is for a smaller dog.
The brand's positioning has stayed fairly consistent through its change of ownership: recipes are still built around breed size and life stage rather than a single generic adult formula, which is the main thing that distinguishes Eukanuba from some of the more basic everyday brands on the shelf next to it.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.
Eukanuba Adult Dog Breed Grain Free Fish
Grain-free ocean fish recipe for adult dogs, in kibble sizes for large, small and small/medium breeds
From£18.75
Eukanuba Senior Dog Breed Grain Free Fish
Complete grain-free ocean-fish dry food for senior dogs, in small/medium breed (3kg or 12kg) and large breed (12kg) versions
From£18.75
Eukanuba Puppy Breed Grain Free Fish
Complete grain-free ocean-fish puppy dry food in small/medium breed (3kg or 12kg) and large breed (12kg) versions
From£18.75
Eukanuba Senior Medium Breed Rich in Fresh Chicken
Complete dry food for medium-breed senior dogs aged 10 and over, rich in fresh chicken
£48.09
Eukanuba Puppy Small & Medium Breed Lamb
Complete lamb-and-rice puppy dry food for small and medium breeds in a 3KG bag
£18.49
Eukanuba Adult Dog Breed Chicken
Complete fresh-chicken adult dry food with small, medium and large breed formulas
£18.49
Eukanuba Adult Weight Control 1-6 Years Large Breed >25kg Dry Dog Food
Complete Eukanuba weight-control chicken dry food for large adult dogs in a 12KG bag
£51.79
Eukanuba Adult Dog Mono-Protein Salmon
Single-protein salmon dry food for adult dogs prone to food reactions
£58.45
Eukanuba Caring Senior Large Breed Rich in Fresh Chicken
Complete fresh-chicken dry food for large senior dogs in a 12KG bag
£48.09
Eukanuba Dog Adult Lamb & Rice Large Breed
Adult dry food for large-breed dogs, with lamb and rice among the ingredients
£51.82
Eukanuba Mature Dog Breed Chicken
Complete fresh-chicken dry food for medium mature dogs aged 7–10 years in a 3KG bag
£18.49
Eukanuba Mature Breed Rich in Fresh Chicken
Complete fresh-chicken dry food for mature dogs, with medium and large breed formulas
£48.09
Common questions
- Is Eukanuba the same company as Iams?
- They're sister brands rather than the same product line — both were developed under the same corporate ownership and are now both owned by Mars Petcare, but Eukanuba and Iams remain separate brands with their own recipes.
- Is Eukanuba a good brand for large breed puppies?
- Eukanuba's range includes large and giant breed specific puppy formulas, which are designed around the slower, controlled growth rate that bigger breeds generally need. Whether a specific recipe suits your puppy is still worth checking against their individual needs, ideally with your vet's input if you're unsure.
- Does Giddy Pets stock the whole Eukanuba range?
- No, we stock a selection from the range rather than every recipe Eukanuba makes. What's shown in the grid above is what we currently have available to order.
- Is Eukanuba grain-free?
- Some Eukanuba recipes are grain-free while others include grains such as rice, so it varies by specific product rather than being true of the whole brand. Check the individual recipe's ingredients list if a grain-free formula is what you're after.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.