Wagg dog food feeding guide
Wagg is a long-standing UK brand built around affordable, everyday dry food, biscuits and treats rather than a premium or specialist range — the sort of food many dogs have grown up on. This guide covers what's actually in the range and the basics of introducing it to a dog for the first time, rather than a specific feeding plan for an individual animal, which is always best worked out with the amount stated on the pack and a vet's advice if needed.
What's in the Wagg range
Wagg's core range is complete dry food aimed at everyday feeding, alongside biscuits and treats such as their low-fat treats, which suit dogs where portion control matters. It's a straightforward range rather than one split finely by breed size or highly specific dietary needs.
That simplicity is part of the appeal for a lot of owners — a reliable, affordable everyday food without needing to navigate dozens of sub-variants. For a dog with a specific medical dietary requirement, a vet-recommended specialist food is generally the better fit, but for a healthy dog with no particular sensitivities, Wagg's everyday range covers the basics well.
Larger bag sizes across the range also work out cheaper per kilo than the smallest packs, which is worth factoring in for a household feeding more than one dog, or a larger dog getting through food quickly, as long as you've somewhere dry and cool to store an opened bag properly.
Introducing it to your dog
Any change of dog food is worth doing gradually, mixing increasing amounts of the new food into whatever your dog currently eats over about a week, rather than switching in one go. This applies whether you're moving to Wagg from another brand or switching between products within the range.
Fresh water should always be available alongside dry food, and it's worth watching your dog's stools over the first week or two of any switch — loose stools that don't settle after the transition period are worth mentioning to a vet rather than persisting with a food that clearly doesn't agree with that particular dog.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Forthglade Soft Bite Grain Free Joints & Bones Treats
Grain-free salmon dog treats with salmon oil, glucosamine and chondroitin
£2.45

Forthglade Soft Bite Grain Free Good Gut Health Treats
Grain-free chicken dog treats with ginger, chicory root and MOS
£2.45

Forthglade Grain Free Soft Bites Training Rewards Chicken & Liver 8pk
Grain-free chicken and liver soft bites for dog training rewards
£2.45

Forthglade Grain Free Soft Bites Fresh Breath Treats 8pk
Chicken soft dog treats with parsley and peppermint oil for fresh breath
£2.45

Forthglade Grain Free Soft Bites Calming Treats 8pk
Grain-free turkey soft bites with a declared botanical blend
£2.45

Forthglade Functional Soft Bite Treats - Plant Based Banana & Honey
Plant-based banana and honey soft dog treats for training rewards
£2.45

Forthglade Natural Dental Sticks 5pk
Forthglade Natural Dental Sticks 5pk: complementary dog chew with dried potato — 170G
£3.00

Forthglade Dental Calming Sticks
Dental chew sticks for dogs with added calming botanicals for evening routines
£2.99

Forthglade Soft Bite Grain Free Turkey Treat
Forthglade Soft Bite Grain Free Turkey Treat: complementary dog treat with turkey — 90G
£2.09

Forthglade Soft Bite Grain Free Salmon Bites
Forthglade Soft Bite Grain Free Salmon Bites: complementary dog treat with salmon — 90G
£2.09

Forthglade Soft Bite Grain Free Lamb Treats
Forthglade Soft Bite Grain Free Lamb Treats: complementary dog treat with lamb — 90G
£2.09

Pedigree Dentastix Light Daily Dental Chews Dog
Pedigree DentaStix Light daily dental chews for medium and large dogs
£2.35
Common questions
- Is Wagg a good everyday food for a healthy dog?
- For many healthy dogs with no specific dietary needs, yes — it's a straightforward, affordable complete food. A dog with a medical condition or known sensitivity is usually better served by a diet a vet has specifically recommended.
- How do I switch my dog onto Wagg from another food?
- Gradually, over about a week, mixing increasing amounts of the new food into the old one each day rather than switching all at once. This reduces the chance of loose stools or an upset stomach during the transition.
- Are Wagg's low-fat treats suitable for a dog on a diet?
- They're formulated to be lower in fat than many standard treats, which suits dogs where portion and weight control matter, but if a vet has your dog on a specific weight-management plan, it's worth checking any treat against that plan directly.
- How much Wagg food should I feed my dog?
- Follow the feeding guide printed on the specific product for your dog's weight as a starting point, and adjust gradually based on their body condition and activity level, checking with a vet if you're ever unsure.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.