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Wagg Active Goodness Chicken

A complete dry food for working dogs, built on a meat meal and gravy blend with 5% chicken

How often?

£2.99same price, however often you have it

Size

From £2.99

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

What "Chicken" means on this bag

The name puts chicken on the front, but the composition panel shows it as a minimum of 5% within a 26% meat meal and gravy blend — both figures sit on the same label, they're just not next to each other in the way a shopper reads them. Whole grain wheat and barley follow straight after that 26%.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

The 2KG bag is a genuinely different buying decision to Wagg's own larger bags — it's the size for trying a food out, or for a smaller working dog that doesn't get through much — and Matt would rather stock that option than force everyone into a bigger one. Calling out that "Chicken" means a minimum 5% share of a wider meat blend matters more on a food named for it than it does elsewhere.

— Matt, founder

Specifications

Material: crunchy kibbles, this food is an excellent value option for working dogs
Ash: 8.5%
Fat: 8%
Brand: Wagg
Fibre: 3.5%
Protein: 22%
Material: crunchy kibbles, this food is an excellent value option for working dogs
Food type: One of our popular diets offering a complete dry dog food ideal for all working dogs.
Pack size: 2KG
Fat content: 8%
Meat meal and gravy: 26% (min. 5% chicken)

Full description

Working dogs burn through a bag of food fast enough that owners of them tend to buy on price more than any other group, which is exactly the shopper a bag calling itself "Active" and naming a meat on the front is aimed at.

This is Wagg's complete dry food for working dogs, built on 26% meat meal and gravy, itself containing a minimum of 5% chicken, alongside whole grain wheat and barley, vegetable fibre, maize, chicken fat, whole linseeds, dried green peas and beet pulp, with added minerals, chicory root and yucca. It comes in a 2KG bag.

Protein 22%, fat content 8%
Fibre 3.5%, ash 8.5%
Meat meal and gravy 26%, with a minimum of 5% chicken
Chicory root (1000 mg/kg) and yucca (150 mg/kg) added
Full vitamin and trace element top-up
2KG bag

What "Chicken" means on this bag. The name puts chicken on the front, but the composition panel shows it as a minimum of 5% within a 26% meat meal and gravy blend — both figures sit on the same label, they're just not next to each other in the way a shopper reads them. Whole grain wheat and barley follow straight after that 26%.

Who it's for: owners of a working dog wanting a low-cost, everyday complete food — not owners shopping specifically for a high-meat or single-protein recipe.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much chicken does it contain?

A minimum of 5% chicken, within a wider 26% meat meal and gravy.

What's the protein and fat content?

Protein is 22% and fat content is 8%, with fibre at 3.5% and ash at 8.5%.

Is it a complete food?

Yes, it's described as one of Wagg's complete diets for working dogs.

What's in the vitamin and mineral top-up?

Vitamin A, D3 and E, plus zinc, iron, manganese, copper, iodine and selenium, along with chicory root and yucca.

What size is it?

2KG. Every measurement we hold for this product is in the specifications above.

Which options can I choose from?

2kg, 12kg. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What is it made from?

crunchy kibbles, this food is an excellent value option for working dogs. Full specifications are listed above.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.