Most everyday dog foods make the same three or four promises, so the one worth checking is what's actually in the bag rather than what's on the front of it. Wagg's Meaty Goodness Chicken is a straightforward complete food built around chicken and vegetables rather than a premium positioning.

The recipe leads with meat meal and gravy at 26% (minimum 5% chicken), alongside whole grain wheat and barley, vegetable fibre, maize and 2% chicken fat as a source of Omega 6, with whole linseeds for Omega 3 and 2.3% dried green peas and beet pulp. Chicory root at 1000mg/kg and yucca at 150mg/kg round out the recipe.

• Meat meal & gravy 26% (min. 5% chicken)
• Protein 20%, fat content 8%, crude fibre 3.5%, crude ash 8.5%
• Omega 3 at 0.3%, Omega 6 at 1.5%
• Contains whole grain wheat and barley (not grain-free)
• Suitable for all breeds
• 2kg or 12kg bag, made in the UK

On the ingredients. This is a grain-inclusive recipe — whole grain wheat and barley both feature — so if grain is something you're avoiding, this one won't fit even though the name leads with chicken and vegetables rather than mentioning cereals at all.

Who it's for: owners of an adult dog of any breed who want a straightforward, everyday complete food and aren't looking for a grain-free or premium recipe specifically.