Wagg ingredients: what's in the range we stock
Wagg is a widely available UK dog food brand covering complete dry food, wet trays in gravy, biscuits and a large range of meaty treats. We stock a selection across those types. Exact ingredients vary by product and by pack, so the panel printed on the specific bag or tray in front of you is always the accurate one — this page explains how to read it and what we currently carry.
You might also want to browse natural chews for dogs, puzzle and enrichment toys and slow feeder dog bowls.
What the range covers
Wagg's food side splits into complete dry recipes — including puppy, adult and senior formulas — and wet trays sold as meaty chunks in gravy, typically named by the main protein such as beef or chicken. Alongside the meals sits a large treats range: biscuits, training-sized treats and novelty shapes like sausage or bacon-style chews, most built around named meats and grain.
As with any dry or wet complete food, the ingredients list on the back of the pack states exactly what is in that recipe in descending order by weight, along with the protein, fat, fibre and ash percentages. That is the figure to check rather than the flavour name on the front, particularly if your dog has a known sensitivity.
What we currently have in stock, and who it suits
Our range includes a selection of Wagg's complete dry and wet food, biscuits and treats — what is shown in the grid above is what we currently have available to order, and that changes as stock does. It suits owners looking for an accessible, everyday dog food and treat range rather than a premium or prescription formulation.
If your dog has a diagnosed sensitivity or is on a specific diet, check the ingredients panel on the exact product rather than assuming from the range name, and introduce anything new gradually. A vet-recommended diet takes priority over any everyday food if your dog is currently on one.
From this brand
Everything below is in stock with us, priced with delivery worked out, and packed and posted by hand in the UK.

Wagg Adult Dog Meaty Goodness Chicken
Adult Dog Meaty Goodness Chicken in a 1KG pack, with 20% protein and 8% fat
£1.90

Wagg Complete Puppy
A complete dry puppy food with added salmon oil, for the early growing months
From£4.89

Wagg Active Goodness Beef
Active Goodness Beef in 2kg and 12kg packs, with 20% protein and 8% fat
From£2.99

Wagg Complete Wheat Free Chicken
Complete Wheat Free Chicken in 2kg and 12kg packs, with 20% protein and 9% fat
From£6.00

Wagg Active Goodness Chicken
A complete dry food for working dogs, built on a meat meal and gravy blend with 5% chicken
From£2.99

Wagg Adult Dog Meaty Goodness Beef
Adult Dog Meaty Goodness Beef in a 1KG pack, with 20% protein and 8% fat
£1.90

Wagg Meaty Goodness Chicken
A complete adult dry dog food with chicken and vegetables, suitable for all breeds
From£5.35

Wagg Meaty Goodness Beef
A complete dry dog food built on a meat meal and gravy blend, with a minimum of 5% beef
From£5.35

Wagg Puppy Treats
Puppy Treats in a 120G pack, with 23.2% protein and 7% fat and full label detail
£1.49

Wagg Low Fat Treats
Low Fat Treats in a 125G pack, with 20% protein and 4% fat and full label detail
£1.49
Common questions
- Is Wagg a good brand of dog food?
- Wagg is a widely available UK brand aimed at the everyday end of the market, covering complete dry and wet food plus treats. Whether a specific product suits your dog depends on their age, size and any known sensitivities, the same as with any food you choose.
- What is in Wagg dog food?
- The exact ingredients are listed on the back of each pack in descending order by weight, alongside the protein, fat, fibre and ash percentages. Because recipes can be updated, the panel on the pack in front of you is the accurate source rather than anything printed elsewhere.
- Does Giddy Pets stock the whole Wagg range?
- No, we stock a selection of the food and treats range rather than every product Wagg makes. What is shown in the grid above reflects what we currently have available to order, and that can change as stock does.
- Are Wagg treats suitable for training?
- Several of the smaller treats in the range are sized for repeated use, which suits training. If your dog is on a restricted diet or has a known sensitivity, check the ingredients panel on the specific treat before using it regularly rather than assuming from the name.
Related
Written by Matt Garnett, who runs Giddy Pets and is a lifelong pet owner — not a vet. This is general information, not veterinary advice, and it cannot replace an examination by the vet who knows your animal. How we write these guides.

