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Wagg Meaty Goodness Beef

A complete dry dog food built on a meat meal and gravy blend, with a minimum of 5% beef

How often?

£19.59same price, however often you have it

Size

£19.59

· tracked · UK mainland estimate · 14-day promise

UK delivery £2.99 · free over £39

Secure checkout by Stripe · Card, Apple Pay & Klarna

What "Beef" means on this bag

"Meaty Goodness Beef" names beef on the front, but the composition panel puts beef at a minimum of 5% within the 26% meat meal and gravy — both figures are on the label, they're just easy to read past each other. Whole grain wheat and barley are listed straight after that 26%, ahead of most other named ingredients.

Secure checkout

Tracked delivery

Easy returns

Why we chose it

A 12KG bag at this end of the price range is the practical choice for a big dog or a busy household, and Matt would rather be upfront that "Beef" here means a minimum 5% share of a 26% meat blend than let the name on the front do the talking. It's also made in the UK, which isn't true of everything on this shelf.

— Matt, founder

Specifications

Ash: 8.5%
Fat: 8%
Brand: Wagg
Fibre: 3.5%
Made in: UK
Protein: 20%
Food type: Complete
Pack size: 12KG
Fat content: 8%
Meat meal and gravy: 26% (min. 5% beef)

Full description

A dog can't read the small print on a bag, so the difference between a food built around a named meat and one that just mentions it in passing is entirely something the owner has to work out for them.

This is Wagg's complete dry dog food, built on 26% meat meal and gravy, which itself contains a minimum of 5% beef, alongside whole grain wheat and barley, vegetable fibre, maize, chicken fat, whole linseeds, dried green peas and beet pulp, plus added minerals and vitamins. It comes in a 12KG bag, and Wagg say it's suitable for all breeds and made in the UK.

Protein 20%, fat content 8%
Fibre 3.5%, ash 8.5%
Meat meal and gravy 26%, with a minimum of 5% beef
Chicory root and yucca added, plus a full vitamin and mineral top-up
Suitable for all breeds; made in the UK
12KG bag

What "Beef" means on this bag. "Meaty Goodness Beef" names beef on the front, but the composition panel puts beef at a minimum of 5% within the 26% meat meal and gravy — both figures are on the label, they're just easy to read past each other. Whole grain wheat and barley are listed straight after that 26%, ahead of most other named ingredients.

Who it's for: owners of an adult dog of any breed wanting a straightforward, budget-friendly complete food in a large bag — not owners specifically shopping for a high-meat or beef-forward recipe.

Delivery

Tracked UK delivery — your estimated arrival date is shown above and updates automatically. Standard delivery £2.99, and free on orders over £39. Full details on our delivery information page. Delivery information

Returns

14 days to change your mind, no interrogation. Items need to be unused (sensory products unopened, for hygiene). Full details on our delivery & returns page.

Payment

Secure checkout by Stripe — cards, Apple Pay, Link and Klarna. We never see or store your card details.

Common questions

How much beef does it contain?

A minimum of 5% beef, within a wider 26% meat meal and gravy.

What's the protein and fat content?

Protein is 20% and fat content is 8%, with fibre at 3.5% and ash at 8.5%.

Is it suitable for all breeds?

Yes, Wagg describe it as suitable for all breeds.

Where is it made?

In the UK, per Wagg's own description.

What size is it?

12KG. Every measurement we hold for this product is in the specifications above.

Which options can I choose from?

2kg, 12kg. Pick one above before adding to your basket.

How long does delivery take?

Your estimated delivery date is shown above and updates automatically. UK orders are sent tracked — standard delivery is £2.99, and free on orders over £39.

How do I track my order?

As soon as your order is dispatched we email you a tracking link, so you can follow it all the way to your door.

What if I need to return my order?

You have 14 days from delivery to change your mind. Just email us with your order number and we’ll send the return steps the same working day — see our delivery & returns page for details.

Why buy from Giddy Pets?

Carefully selected by pet ownersEvery product is chosen and quality-checked by people who actually live with dogs, cats and small pets.
Tracked delivery on every orderUK delivery with tracking as standard — and it’s free when you spend over £39.
UK customer supportReal, UK-based humans read every email — usually Matt, the founder. No bots, no ticket numbers.
Easy returns14 days to change your mind, no interrogation. If it’s not right, we’ll make it right.